Interactive


LATAM GAMING CULTURE VIBRA GAMING


dynamics that are preferred by players in one country or another.


How do the cultural differences between different regions, for example Argentina and Brazil, alter player preferences?


Language is an immediate and very clear cultural difference that differentiates Brazil from the rest of the countries in LatAm including Argentina. Brazil is Portuguese- speaking whereas the rest speak Spanish. But setting that aside, one of the main cultural differences in my opinion is each country’s particular experience with gambling.


Argentina has a culture of highly accepted and validated land-based casinos, whereas in Brazil they banned casinos many years ago. Tis creates players with very different level of maturity and therefore playing preferences. Brazil has no exposure to top international land-based companies like Aristocrat and IGT, whereas here in Argentina, video bingo doesn't work so well.


Is there a tacit line between being culturally respectful across different regions, or are such boundaries broadly the same across Latin America?


Argentina has a culture of highly accepted and validated land-based casinos, whereas in Brazil they banned casinos many years ago. This creates


players with very different level of maturity and therefore


playing preferences. Brazil has no exposure to top


international land-based


companies like Aristocrat and IGT, whereas here in Argentina, video bingo doesn't work so well.


As mentioned before, the main difference is language between Brazil and the rest of LatAm. However, there are language differences between the Spanish speaking countries as well. In terms of culture, markets are very different but general themes can work across


them. Te key here is to tweak game dynamics such as volatility, messages, promotions and specific offers to cater towards each market. Tis goes well beyond translating an existing game. It has more to do with a proper level of analysis of each country and the development of according products as an entry level for that specific player’s preferences.


Are there further adjacent markets of interest to Vibra Gaming at this time or is the focus solely on LatAm? What would you consider a successful next 12 months?


We want Vibra Gaming to become the friendly strategic partner for European operators who want to launch in LatAm. Tey know we can deliver products that meet their quality, technical and compliance requirements because we have done it for many years now.


We also want to become the ideal partner for land based operators in LatAm that want to expand into the online gaming industry. We are local and know their culture but we also work under strict international quality standards that allow us to deliver quality games competitive worldwide. Our aim is to make products that are successful and sought for well beyond our own region.


NEWSWIRE / INTERACTIVE / MARKET DATA P81


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