COLIN MURRAY’S 52 PODCAST
The new sports podcast series sponsored by Grosvenor Casinos is fronted by the award-winning broadcaster, Colin Murray, who has ripped up the interview rulebook by playing ‘52’ with legendary sport stars where every question is left to chance. During the course of the interviews Colin Murray speaks to British sporting professionals including Ronnie O’Sullivan, Chris Waddle, Jimmy Floyd Hasselbaink and Adam Forshaw, to name just a few.
Here, we’ve spoken exclusively to the man himself, Colin Murray, to give us an insight into his unique 52 deck of cards and what’s in store for listeners….
David Vs Goliath’s David Haye: “When Grosvenor Casinos issued the challenge to me back in 2018, I had just retired from boxing and was ready to get my teeth into a new challenge. I certainly had a harsh awakening in my first tournament! However, with time and finding the right learning environment for me, I fell in love with the game and I’m proud to now be a sponsored poker player for Grosvenor Casinos.”
Colin Murray said: “I’ve always enjoyed taking the interview format and changing its dynamic, and 52 is a step further on that road. It’s going to be unpredictable, different and exciting. But remember folks, it’s important that we all listen to podcasts responsibly.”
Amy Culora, Head of Marketing at Grosvenor Casinos: “We take a customer first approach when planning our content marketing strategies and keeping our customers entertained during lockdown was key to our approach of building an engaged online community.
“We believed it was important to remind people of life before lockdown and sharing in conversations about the things they loved when visiting one of our casinos.
“The Grosvenor With You campaign provided us with a platform to deliver great content that showcased our brand values to the customer but to deliver two campaigns of the scale of David vs Goliath and Colin Murray’s 52 was a big achievement and has set us apart from other brands during lockdown.”
What is 'Colin Murray's 52' for those that don't know? It is essentially an interview with a famous name in sport, but the foundation for the chat is dictated by the random drawing of a five-card hand. I'll expand on the questions but, ultimately, the journey is decided by fate! It's a normal deck of cards, but we've added questions to the face side of them! From my point of view, it changes the whole atmosphere and dynamic of the chat – almost like there’s a third person involved.
Where did the idea for ‘52’ come from? My messed-up mind! I'm always a big fan of using creative ways to change tried and tested formula, and the interview is certainly that. My thought behind this was that it would relax the interviewee to some extent, while at the same time creating a few nerves to begin with, which certainly happened. I get to influence things slightly, as I 'stack' the deck for one round, but each episode is unpredictable and, thankfully, it’s not the same old stories every time!
What was your favourite episode to record and why? It’s a hard to pick one. Ronnie O'Sullivan was amazing, but so was Tony Bellew and Jimmy Floyd Hasselbaink and Graeme Swann. So, damn you, I refuse to pick one!
What makes a great podcast? Podcasts are not radio programmes. People want something a little less formatted and a little freer in its thinking. That's why I'm really proud of Colin Murray's 52 because I'm not sure it would ever get commissioned by a radio station. It's a 100 per cent podcast idea and it turned out that way in reality. I'm pleased with it. I think there are a lot of laughs in their but always real insight into some of my guest’s characters - the 'real' person, if you like.
How did you choose the guests? Well, well, well... that's a story in itself. Originally the series was going to be made in front of crowds at various Grosvenor Casinos, but when events started being cancelled due to the times we all currently live in, we made the decision to make the entire series in five days, behind closed doors, on the road. So, some guests were able to make that, others weren't, but it worked out great.
Sol Campbell was booked one morning and was round our producer’s flat in east London eight hours later! Crazy times, but it's good to have fresh, original content for people to hopefully enjoy.
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