Interactive


AFRICAN GAMING MARKET AMELCO


Africa: where sport is King


Brandon Walker Head of Business Development, Amelco


Brandon Walker is Head of Business Development at Amelco. Key to the company’s continued global expansion over the last decade as it serves its tier one industry clients, he has been instrumental in developing the company’s operations across the Americas, Africa and Asia.


The African market has become a hotspot for gaming stakeholders from across the globe. G3 discusses the intricacies with Brandon Walker, Head of Business Development at Amelco, an established supplier within this market.


What is Amelco's background in the African market?


We’ve been working across the African market for the past six years, having originally gone in at the request of a number of operators looking for bespoke sports betting and lottery solutions.


With close to a decade on the ground, we’ve been able to make use of our extensive track record of experience there to design a full ecosystem of solutions specifically developed with the continent’s unique infrastructure in mind.


I’m especially proud of our Africa-specific, Opera-mini mobile sportsbook, which has been key to our success here. Designed to work with low internet connectivity, high distribution costs


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and the unique challenges of platform scalability, it can serve whatever environment it is in, no matter how poor the network coverage.


Alongside that, our ‘spin and bet’ games have been a real hit, offering sports betting on casino- style slots, as well as unique shared jackpot style-games that add that social element, which have proven to be of very high value. Beyond content, we also provide a full stack of Africa specific solutions designed to deal with retail, including a fully multichannel retail agency solution, as well as USSD mobile money integrations and a full stack of payment and integrations options.


Africa is attracting interest from stakeholders across the globe. Of all the emerging markets,


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