INSIGHT SPAIN MARKET
online gaming market in Spain and Spanish Digital Gaming Association JDigital said at the time the advertising measures were a “severe blow” to an industry already suffering the effects of the CV-19 crisis. In 2018 Spanish licensed operators spent €168m on advertising.
At the beginning of May JDigital said both income and the number of active players had fallen by 50 to 80 per cent since the online gaming advertising ban. At the beginning of lock down the number of players initially increased, particularly in online poker, but since the advertising ban this dropped over the following weeks whilst Google Trends metrics showed a slump of 60 per cent in searches for game operators.
Meanwhile the casinos closed their doors in mid March. Te country has 50 casinos operating with 466 table games and 1,519 slots. Tere are usually some five million visitors to the casinos annually whils the casinos saw a GGR of €360m last year made up of €196m from table gaming and €164m from slots.
Te SALAE state lotteries (National Lottery, Primitiva and Quiniela) and ONCE also shelved the sale of tickets at the same time.
On April 10 the Official State Gazette (BOE) published that the sale of Eurojackpot tickets could be maintained online via the ONCE website, permitting only single draws not consecutive ones. Tis is traditionally held every Friday from Helsinki incorporating 18 countries in Europe. Meanwhile, any other lottery tickets already purchased will be valid for the next draw as and when normal service is resumed.
Tis unprecedented suspension of ticket sales brings a halt to a lottery system which has been in operation in Spain for the last 200 years. Tere are some 1.1 million registered online users although the majority of tickets are sold via the 10,900 outlets which were closed down during the lock down period.
Last year around €11bn was gambled on the lotteries divided between €8.8bn on the state lotteries and €2.1bn on ONCE. GGR from the lotteries amounted to €4.21bn in 2018 with state lotteries saw a GGR of €3.12bn and ONCE saw €1.03bn.
Usually 98 per cent of total sales from the SALAE are made via the shop outlets and €661.6 million was paid out last year in commissions to sale agents. Sales via face-face channels reached €8.84bn with €159.6m played online and €56.4m played via mobiles.
Te state lottery sees some 41.1 million bets made each year, dished out some €5.7bn in prizes last year and donated €26.9m to one million different social charities and organisation. Te lotteries were expected to start up again mid May.
P36 NEWSWIRE / INTERACTIVE / MARKET DATA
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