Interactive


LATAM GAMING CULTURE VIBRA GAMING


Vibra Gaming: understanding the LatAm palate


Kickstarting a series of features on tailoring products for Latin America, G3 discusses the intricacies of creating games specifically for this emerging market with LatAm specialists, Vibra Gaming.


Ramiro Atucha, CEO,Vibra Gaming


Ramiro Atucha is the CEO of Vibra Gaming, a platform and content development project specialised in the emerging LatAm market. Atucha has more than 15 years in the igaming industry, co-founding slot development and platform company Leander Games for 10 years. During his career, he has specialised in content development and distribution, compliance and regulated markets navigation.


LatAm is fast becoming the biggest emerging market in our industry, which in itself is an attractive proposition. Our understanding of the various markets in Latin America, coupled with our experience over the last 10 years as well as an in-depth understanding of regulated European markets


P78 NEWSWIRE / INTERACTIVE / MARKET DATA


Ramiro Atucha, CEO of Vibra Gaming, explains how the developer tailors its games specifically for a LatAm audience and the importance of market research in order to understand the cultural nuances between different regions.


What’s Vibra Gaming’s background in the online sector?


I believe we have a very interesting background in all our departments. Tere’s a lot of industry know-how with some of us leading online gaming companies for many years before joining forces to become Vibra Gaming.


I think our power comes from people who are passionate about what they do, diverse skills from past experiences, and the energy given by the opportunity of doing something interesting in the growing LatAm market.


Spieldev rebranded as Vibra Gaming at the beginning of this year. Could you outline the strategy behind the rebrand?


Te rebrand to Vibra Gaming was due to an expansion that moved the company away from its original vision and inception. We believed a new name was needed in order to communicate this. Our goal is that the company and the brand will become the de-facto leader in the region.


Of all the markets, what was it about Latin America that was most attractive?


LatAm is fast becoming the biggest emerging market in our industry, which in itself is an attractive proposition. Our understanding of the various markets in Latin America, coupled with our experience over the last 10 years as well as an in-depth understanding of regulated European markets, really allows us to offer a differential to our partners, both present and future.


How has your experience of European markets informed Vibra Gaming’s approach to the Latin American market?


I think our European experience brings a lot to the table. We have proven ourselves able to develop great games for the most demanding and mature markets out there. We understand players and have an internationally competitive, quality product offering. Also, from a technical standpoint, we know our products meet top international standards, having been accepted by


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