Insight SPAIN R. Franco Digital
Ruben Loeches, Chief Marketing Officer, R. Franco Group
The situation in Spain has led us all to reevaluate and look at the most optimal way to deliver our services. The measures taken by the left- leaning government has led to many discussions in both society and within our industry – and likely permanent change.
Earlier this year, the Spanish government decided to prohibit the advertising of gaming on any advertising medium, except for between one and five in the morning on television. Te non-executive president of Codere, Norman Sorensen, has since attacked the 'false beliefs' and 'radical political and social positions' that he believes exist against the gaming industry.
The government has taken recent measures against gambling which many companies have found to be excessively polarising. To be frank, the government’s drastic outline as to how it expects the gambling sector to proceed appears disconcerting to an industry which contributes 0.9 per cent of national GDP. I hope that we can together reach a balanced and informed consensus which can only be achieved by communication between all stakeholders.
G3 spoke to Rubén Loeches, Chief Marketing Officer at R. Franco Group, for his take on the strict stance taken by the Spanish government and the company’s ambitious plans for the Latin American market.
Rubén Loeches is Chief Marketing Officer at R. Franco Group, the multinational Spanish gaming supplier and solutions provider. With over 10 years working in the gambling, betting, and online gaming industries, he is skilled in operations management and marketing strategy.
Could you describe the history of R. Franco and the rationale behind the establishment of R. Franco Digital?
R. Franco has a 54-year history which covers every facet of the gaming sector. From humble origins beginning with the making of pinball machines, through to the first introduction of the legendary Pac- Man to Spain, we’ve built a widely respected brand for ourselves in the retail gaming sector over the course of more than half a century.
In recent decades, R. Franco has made its name by developing cutting-edge gaming solutions, so our movement into the digital market was a logical step. From there came the inception which kick-started the company's digital transformation, which later evolved into the subsidiary R. Franco Digital. Our focus is to turn our global gaming solutions offering into one of the most innovative and comprehensive products available on the market.
As a tried and tested multi-channel supplier, our focus on face-to-face gaming activity brings with it not only the possibility of a truly omnichannel experience through our IRIS platform and RF OnMix
P40 NEWSWIRE / INTERACTIVE / MARKET DATA
Terminals, but the enhancement of our own strategic game development. Our success over the last few years is testament to the long list of customers across LatAm, Europe and beyond – all of whom place great trust in our products.
As one of the Hispanic market’s most established gaming companies, what is your take on the ongoing situation in Spain? How has the Spanish market reacted?
Te situation in Spain has led us all to reevaluate and look at the most optimal way to deliver our services. Te measures taken by the left-leaning government has led to many discussions in both society and within our industry – and likely permanent change.
To put it diplomatically, the government has taken recent measures against gambling which many companies have found to be excessively polarising. To be frank, the government’s drastic outline as to how it expects the gambling sector to proceed appears disconcerting to an industry which contributes 0.9 per cent of national GDP. I hope that we can together reach a balanced and informed consensus which can only be achieved by communication between all stakeholders.
How are you planning to deal with the latest measures in your home market?
It is a complex situation in Spain - for those willing to listen, our job is to provide data, information, and ideas so that the government can see there are different ways of doing things.
Regulation is something we take very seriously, but the idea of increased prohibitive measures is
Polarised Spanish market currently lacking consensus
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