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Interactive


ONLINE POKER ROUNDTABLE RELAX GAMING & EVENTBET


Online Poker: high roller-coaster


For the past few years, online poker has been making a comeback to the online environment as a key revenue driver for operators. In the wake of land-based casino closures and the suspension of most live sporting events, the sector is now taking centre stage with a sudden spike in popularity.


Martin Stålros, COO, Relax Gaming


We ask experts Martin Stålros, Relax Gaming COO, and Dmitry Starostenkov, CEO of EvenBet, how online poker can sustain and build on the current level of engagement when the industry returns to normality.


Online poker has been on a rollercoaster ride in recent years, what factors had contributed to its decline and what has been done to try and rebuild popularity?


Dmitry Starostenkov, CEO, EvenBet


There are many factors that contributed to poker’s previous decline, but two had the most impact: the unequal circumstances in benefit for the professional player versus the hobby player; and the vertical’s slowness to adapt to the mobile revolution.


P118 NEWSWIRE / INTERACTIVE / MARKET DATA


Dmitry Strarostenkov, EvenBet: “Making the online poker experience as appealing as possible to the modern-day player has been crucial in the vertical’s resurgence in recent times. Many users were driven away by the influx of professional players that entered the online space, particularly the so-called sharks that pounced on newcomers with their superior knowledge of the game. For years, the vertical struggled to attract new players, but that’s changing now.


Introducing new game formats and simplifying the user experience have unquestionably been significant factors in making poker a viable option for bother operators and players alike. Te surge of interest in Asia for online and mobile poker really demonstrates how the vertical is becoming a major force once again. We’re also


seeing a rise in players across Latin America, which has the potential to become a real gold mine for operators once more territories embrace online regulation.


Martin Stålros, Relax Gaming: Tere are many factors that contributed to poker’s previous decline, but two had the most impact: the unequal circumstances in benefit for the professional player versus the hobby player; and the vertical’s slowness to adapt to the mobile revolution.


Around five to 10 years ago poker was very much targeted at experienced players, shutting out a large segment of the market in deterring casual audiences which have now proven to be a foundation for the vertical’s rebound. Most companies have now revamped their thinking and are, at least to some extent, wary about their poker ecology. While the industry has made significant gains in broadening the product’s appeal, the hard work put in to create a fairer


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