Interactive
AFRICAN GAMING MARKET INCENTIVE GAMES
Incentive Games: Virtuals changing the landscape
Emerging markets promise to be the driving force behind the future of online sports betting according to John Gordon, CEO of Incentive Games.
Africa has been
John Gordon, CEO, Incentive Games
Te well documented decline in live sports betting over recent months during the Covid-19 pandemic, has led to numerous discussions about how sportsbook and gambling operators can protect their business and retain customer interaction during this peculiar time for the industry.
With all major sporting events and traditional betting leagues across the world either cancelled for the remainder of the respective seasons, placed on indefinite suspension or announced alternative staging dates, sportsbook operators have been forced into making smart decisions about how they offer wagering markets which will keep punters engaged with their product until the current hiatus in live sports comes to an end.
P88 NEWSWIRE / INTERACTIVE / MARKET DATA
experiencing a boom in sports betting and the current situation has only heightened the emphasis on what is potentially one of the fastest growing online gambling markets around.
Te jump made into virtual sports by this industry group has been significant to say the least. Companies touting opportunities which do not rely on live sports and their associated events have been in huge demand across an industry sector devoid of its daily sustenance. Most compelling has been the activity shown in the emerging markets category, especially centered around Africa and its insatiable appetite for sports betting, particularly football.
Africa has been experiencing a boom in sports betting for several years, and the current situation has only heightened the emphasis on what is potentially one of the fastest growing online gambling markets around. Te growing population and burgeoning technology scene in combination with the wide support of mobile money has intensified the focus around online betting in the region. Virtual sports are more than a passing trend for the gambling audience on the world’s second-largest continent as it was already popular before the pandemic.
In a demographic where youth is a defining feature of the gambling public, the acceptance of virtual products from this tech-savvy generation is much higher than in other jurisdictions with an older average age, who are
more skeptical of technology. Tis characteristic of the African bettor also explains why the rate of mobile penetration on the continent has skyrocketed over recent years and is now by far and away the most popular mechanism for placing bets, with almost 75 per cent of bets placed using a mobile phone according to GeoPoll.
Although mobile phones are used by a large part of the African population, the cost of cellular data is still high for a significant part of those users. Tese users prefer solutions that have low data consumption such as Opera Mini Extreme. Most virtual sports games have high resolution animations that are not visible on or not preferred by Opera Mini Extreme users. Incentive Games has developed Virtual Soccer games that specifically cater to mobile players that prefer low data consumption.
As a supplier they have seen how players have reacted to virtual sports in the absence of live sports. Empowering this society with a fully optimised virtual sports, mobile-first
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