We’re able to deliver a truly multi-market multichannel
operation across any bet entry point, from retail to mobile and everything in between.
different games to sit alongside sportsbook, a wider range of betting markets and more advanced payment options.
Once you have conducted this research, how do you localise content based on your findings?
Tanks to our market leading tech, we’re able to localise our content at little more than a flick of a switch. Our proprietary Quantum Omni- channel is key to this – designed to be integrated into the existing Amelco Trading System (ATS) deployed by operators, we’ve revolutionised the way in which they can manage their pricing strategies for various channels, customer segments and markets; ensuring our partners have a bespoke operation for any target in their sights.
When it comes to localisation, segmented pricing across multiple channels is essential. Regional markets are incredibly varied in terms of price sensitivity and channel preferences – and as a result, the targeting of different audiences and prices with enhanced odds and more favourable structures is key.
P92 NEWSWIRE / INTERACTIVE / MARKET DATA
Whether it’s for a virtuals- heavy solution in Nigeria optimised for street betting, or a racing-packed proposition for South Africa’s cities, we can provide fully modular systems
Alongside, content-specific delivery is also a must. Football may be king, but there’s plenty of other action going when it comes to regional preferences. South Africa has vastly different betting behaviours to other countries, particularly when it comes to rugby and horse racing – and delivery needs to be adjusted accordingly. Virtuals are another huge betting market across the continent, and are particularly popular in West Africa, particularly in Nigeria.
How can you offer operators in Africa a fully tailored solution? How local are you in your approach?
In short, yes – and we do it better than anyone else. We’ve had six years to fine tune what we offer, and we’re able to deliver a localised approach that is so bespoke, no two brands’ UX will ever look the same.
When it comes to tailored solutions, the greatest thing about our tech is that it’s so highly modular. For each of our partners, we’re able to deliver a truly multi-market multichannel operation across any bet entry point, from retail to mobile and everything in between. Whether it’s for a virtuals-heavy solution in Nigeria optimised for the street betting environment, or a racing-packed proposition for South Africa’s cities, we can provide fully modular systems that come with various components for different operators and countries.
How does your experience in European markets inform your approach to the African market?
Tere are certainly similarities; especially when it comes to football. Betting across both
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