Being the first mover in a market that has never been tried or tested before carries a significant burden. Your


our role is that of a dynamic partner, and one that we excel in. If changes happen overnight, our system adapts and responds instantly; ensuring our partners have full peace of mind.


Whilst only seven of Africa's 55 countries forbid all forms of gambling, online gambling is currently explicitly allowed or regulated in less than 20 per cent of African jurisdictions. Once these markets open, how important is first mover advantage?


We’re always looking to bring the benefits of our Africa-facing solutions to even more operators across the continent. However, that doesn’t mean we’re always looking to plant our flag in any market we can – and any desire to have the first mover advantage needs to be justified and have a clear business case.


Don’t get me wrong, I’m a firm believer in first adoption, and in many cases, it can be more beneficial to be first past the post by making sure you’re ahead of the pack with newly established operators. However, there are multiple factors at play here, and in many cases, the second-mover advantage is far more justifiable. Africa is a region as complicated as it is dynamic, and regional differences, as well as the timing of delivery all need to be accounted for.


P94 NEWSWIRE / INTERACTIVE / MARKET DATA


competitors will be watching you take the plunge and are going to be learning from your mistakes – so much so, that their deployment is likely to go one better in solving the obstacles that your first move presented. Being part of the second wave proofs you against this, as in many ways, the market will have already been ‘broken in’.


For this reason, being the first mover in a market that has never been tried or tested before carries a significant burden. Your competitors will be watching you take the plunge and are going to be learning from your mistakes – so much so, that their deployment is likely to go one better in solving the obstacles that your first move presented. Being part of the second wave proofs you against this, as in many ways, the market will have already been ‘broken in’.


What long term goals will be developed to sustain and grow your market share?


While I can’t go into numbers, we’re likely already one of the continent’s market-leaders when it comes to serving tier one operators – and I’m confident that thanks to our comprehensive army of solutions, we’ll be staying that way for some time to come.


Of course, as part of that, we’re constantly looking to expand our network of operators there who have ambitions to be long standing market movers. However, that doesn’t mean that we go in with a scattergun approach of signing anyone we can – we want to be specific with who we work with, and our work in Europe for our tier one partners, such as GVC, Flutter and the Stars Group reflect this. Our technology is designed to be scaled across entire continents and deliver unparalleled accuracy when it comes to data and pricing; and we’re here to deliver to partners who have longevity in mind.


Being South African myself, I believe the continent has fantastic potential to those who crack the market correctly. If you want to sustain and grow your market share here though – you’d better plan on being here for the long term. Tis is a market with a wealth of potential, but in many ways, still in its infancy.


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