The control room is our
Te demo interface we are experiencing is going to change shortly following a series of improvement requests from operators. For example, on Blackjack we are adding betting behind, adding the perfect pairs and 21 plus three side bets and changing the dealing style to make it much more akin to a live casino rather than an online version.
What social responsibility measures are in place?
Te table host can see the actions of every player meaning they are our first line of defence for social responsibility-type obligations. Tey can spot immediately if there is anyone potentially underage, signs of drunkenness, or players with symptoms of depression. It is a much more personal method of identifying problems in addition to the algorithms already in use. We do not expect our presenters to take any actions other than to escalate matters to the control room.
Te control room is our equivalent of the eye in the sky. Any control room staff member can react to a trigger by a presenter and visit the table invisibly. Tey can speak to the player individually in a private chat to discuss their welfare. We are conscious of not taking too much responsibility in this regard as that is the operator’s job so all our operators get their own control rooms where they can talk to the players over video, audio or text. We are trying to emulate the best of land-based casinos online. Staff in a land-based casino are much more adept at dealing with problems than online ever
equivalent of the eye in the sky. Any control room staff member can react to a trigger by a presenter and visit the table invisibly. They can speak to the player in a private chat to discuss their welfare. We are conscious of not taking
too much responsibility in this regard as that’s the operator’s job so all our operators get their own control rooms where they can talk over video, audio or text.
can be as it is face-to-face. Te closest we can come to face-to-face is video.
How are you addressing players potentially behaving inappropriately?
Every player can turn off somebody else’s video for themselves as well as their own video and audio. We are aware that some people prefer to be private and control what they are seeing and hearing. On a higher level, presenters can make a player unviewable and unheard should they be misbehaving to all the players at the table.
Comically, the player is unaware of this so he can continue doing what he wants to do without the audience they desire. Simultaneously, such actions send a message to the control room where appropriate action can be taken. We do also have a standard in-game text chat service despite it generally being obsolete. Tis is just in case anyone is having technical issues or feels
uncomfortable with their video or audio being shared but wants to enjoy the product.
How does the product encourage engagement and retention?
Te control room is split into two. We have our eye in the sky and the operator’s control room where VIP management can also be handled. If you contrast having a personal conversation over an email, it is clear what wins out. Having a personal relationship with your players is the ultimate tool in improving retention.
We also have the fan club - a tool that allows players to join a presenter’s fan club notifying them when a favoured presenter is live at a table. It sends the web push through the operator using our software to encourage the player back whilst the presenters also build up a following and can be tipped in-game.
How do you see the product developing in the future?
We see it as the future of table games. Tere is an obvious next step in introducing Poker as we think we can better what is currently out there. However, there are issues associated with Online Poker, namely stopping people from cheating. We have never been involved in Poker so we would probably need to partner with an experienced Online Poker operator. Another area of interest is Bingo. We could get involved with every aspect of gaming - it is just a question of our approach. Te possibilities are endless.
NEWSWIRE / INTERACTIVE / MARKET DATA P103
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136
