WEETABIX UPDATE
AN ORIGNAL Cereal giantWeetabix have launched a new variety of the breakfast cereal in the form of Weetabix Golden Syrup. According to the company, the new variety of the breakfast biscuit is baked with Golden Syrup but retains the nutritional benefits of the original variety. The Weetabix Golden Syrup launch will be supported by national TV advertising, in-store launch activation, PR and digital activity. This is just one launch however for the manufacturer. At the same time, Weetabix will also be launching a new muesli product from Alpen - Apricot, Almond and Hazelnut Muesli, whilst the Weetabix Crispy Minis range will also have two new flavours - Caramel & Nut and Strawberry - to offer more choice in the range. The Golden Syrup Weetabix will be available in most retailers with an RRP of £2.49 for a 24 pack.
HENRI LLOYD’S
LATEST VARIANT Henri Lloyd has launched its latest deodorant aimed at men with active lifestyles. Containing moisturising sea moss and non-irritating anti-bacterial glides, Ocean Mineral Performance Deodorant, says the company, leaves the body fresh for tough, everyday work and play. Ocean Mineral Performance comes in a 75ml deo stick developed by packaging supplier Quadpack in association with contract filler Universal Products Limited. The classic, masculine design created by Liquidrock was achieved by Quadpack using two silk screen prints on the body, one silk screen print on the rim of the cap and pearl colour- matched components. The stick is expected to retail for around £8.00.
MR. FREEZE TO KICK OFF
2012WITH NEWFLAVOURS Mr. Freeze (Europe) Ltd has announced a major £150,000+ investment into its freezepop brand, Mr. Freeze in 2012. To mark the first stage of the Mr. Freeze campaign, there will be increased choice available to retailers in 2012 with the launch of a new counter-top Mr. Freeze branded freezer to complement the original floor-standing item. These will ensure dedicated space for the brand and assist in raising the profile and awareness of Mr. Freeze in-store. More improtantly, there is to be a new Limited Edition Orange and Blackcurrant variant released later in the year to complement the brand’s exisiting range.
GINSTERS AIMTO BEAT THE
WINTER BLUESWITH NEWSKUS Sandwich and convenience food specialist Ginsters has launched three new special edition sandwich SKUs for 2012’s winter season. The Deep Fill Chicken, Ham and Mustard, Cheese and Pickle and Mozzarella, Vine Tomato and Basil have all been introduced into the range for a two month run, to, says the company, offer shoppers a range of tasty options to brighten up their cold lunch times. A brand new addition to the special edition portfolio, the Mozzarella, Vine Tomato and Basil sandwich includes mozzarella cheese, vine ripened tomatoes and baby spinach with a basil mayonnaise on malted brown bread. The sandwiches will be available in the usual retail outlets and will retail between £2.19 and £2.99.
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