Cover Photo:
Product of the Year page 16
March 2012
Hello readers and welcome to the March issue of FMCG News. Hope you are now fully immersed into the new year and that you are ready to take on 2012! I believe the year is going to offer some fantastic
opportunities, such as the Olympics taking place in our humble capital. Let’s make sure we take advantage of these events and make the year one to remember. In my humble opinion, the year has
already got off to a good start, if the Product of the Year awards ceremony was anything to go by. I attended the awards near the end of January, and enjoyed mingling with the
Editor: RebeccaHubbard
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AccountManager: Vicky Bullivant
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Classified Sales: AntonWells
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likes of Procter & Gamble, United Biscuits and SCA as they collected their awards. The ceremony, for me, demonstrated that
the industry is already aboard the innovation train, and this is good, as it is innovative products that keep the consumer involved and therefore keep the industry competitive and bouyant. With this is mind, we have a new columist
at FMCG News.Mike Faers, ex-Head of Food atMcDonalds and now founder of his own food solutions company, will be advising on how to innovate in the economic downturn in order to stay competitive. Competiveness continues as a theme in the issue, especially in our special feature
THEMONTH 4 The latest stories that have caught our eye,
including the fastest growing grocery categories THE LAUNCH GALLERY 6
Our new feature continues, showcasing the best recent product launches from our readership
INDUSTRY NEWS 10
The lastest happenings from the industry, including Smurfit Kappa’s fourth Evo-Stik win
CLARE’S LEGAL LAIR 15
FMCG News’ resident lawyer discusses how to protect your brand from potential copycats
PRODUCT OF THE YEAR 16
Our editor Rebecca talks about her night attending the prestigious FMCG consumer awards
32 INNOVATION, INNOVATION A new columinst for FMCG News, ex-food chief of McDonaldsMike Faers will be advising on how to innovate in the economic downturn
33 PRODUCT INNOVATIONS The lastest releases available to the market
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FROMTHE CONSUMER 17
This month, Danielle discusses whether Christmas was about price or promotion for the customer
CONTRACTS & PROJECTS 18 The moves and team-ups making the industry spin, including Korsnäs’ work withM&S’ cake range
37 REVIEWOF 2011 Our second special feature of the issue, where we take a look back at 2011 in FMCG. Includes interviews with Intersnack’s DaveWilson and Weetabix CEO Giles Turrell on how it was for them
49 LASTWORD The Advertising Standards Authority’sMattWilson advises on the organisation’s criteria for fair ads
50 CLASSIFIEDS
FMCGNews.co.uk | FMCG News | 3
on robotics & automation, which has discussions from the FDF, BARA and ABB. We also have our thirteen-page 2011
review, where we have looked back over the last year. We’ve also managed to squeeze in some interviews with Weetabix CEO Giles Turrell and Intersnack’s Dave Wilson on how the year was for their respective companies. Hope you enjoy the issue and see you
next time! Rebecca Hubbard, Editor
22 SHOWTIME FOR FMCG! A look ahead to two of the biggest shows in the FMCG calendar - Packaging Innovations and Foodex
25 ROBOTICS & AUTOMATION Our first special feature of the issue, looking at this emerging yet vital field. Includes discussions from the FDF and BARA on the benefits of automation and a look at robotics’ eco credentials from ABB
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