END OF YEAR REVIEW: KEY PLAYER PROFILES
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2011 fromthe inside of the industry Rebecca Hubbard spoke toWeetabix’s CEO Giles Turrell and Intersnack’s DaveWilson and on how2011was for them
Were there any products from the rest of the industry that came out during the year that you wish you could have come up with?Why do you admire it/them so much? Not really.We like to keep an eye on the competition of course but the key is to focus on what we are doing that is unique to us. That’s how we came up with Alpen Porridge.
Weetabix’sGiles
If you could sumup 2011 in five words for the company, what would they be? Tough, challenging, but ultimately successful.
What was your personal favourite product launch of your own and why? Alpen Porridge, a great brand, delivering a great tasting porridge to the category.
What were some of your favourite events fromthe industry during the year? The launch of ourWeetabix Big Day TV campaign and the launch of our new products Weetabix Chocolate and Alpen Porridge.
What do you think some of the trends are going to be in FMCG for 2012? 2012 will continue to be a challenging environment due to the economy.
What retailers have been especially successful for you this year? We value all our retailer partners and our role is to drive category growth, so we
Were there any products fromthe rest of the industry that came out during the year that you wish you could have come up with?Why do you admire it/themso much? Consumers were given much more choice in 2011 and the food category was at the forefront of much of the innovation. From seasonal introductions, to limited editions we witnessed lots of simple but truthful NPD that boosted consumer interest and added growth to their respective categories. These simple yet meaningful new products were the most admired and at Intersnack we aim to continue this trend in 2012.
Intersnack’sDave
If you could sumup 2011 in five words for the company, what would they be? Exciting, rewarding, fast paced and enjoyable!
What was your personal favourite product launch of your own and why? Witnessing at first hand the great reception that our newPenn State brand designs, new pretzel flavours and newCorn Chip products received fromour key retailerswas highly rewarding. The teams at Intersnack did a great job of combining real consumer insight and a core brand truthwith genuine innovation - and to get recognition for this fromour trade partnerswas a testimony to our approach.
What do you think some of the trends are going to be in FMCG for 2012? Consumerswill continue to demand innovative products and promotions – the sports calendar alone is a really exciting one this year for the nation and I’msurewill benefit the industry in 2012with newproduct opportunities to fit some great national occasions. There are also positive signs that consumers continue to seek greater choice,whether this be a desire to explore new tastes fromaround theworld or a continued interest in Fairtrade
foods.At Intersnackwe feel we are suitably positioned to capitalise on these existing and emerging trends.
What retailers have been especially successful for you this year? Wewere absolutely delighted to have been
recognised by Sainsbury’s as their Own Label Supplier of the Year for their Impulse category aswell as being able to take genuine innovation to all of our keymultiple customers.
What is the company's outlook for 2012? Intersnack has substantial plans for growth and is looking forward to a lively year in 2012. We have already launched two newflavours for Pom-Bear and announced a complete relaunch for our Penn State range.We also expect an upweightedmarketing campaign, newonline activity and further newproduct developments later in the year.We think Intersnack is perfectly poised to deliver newgrowth and excitement to the UK snacks category.
believe this is at the core of everything we do, especially our innovation.
Has anything surprised you about the industry this year? Nothing specific, but the economy is tough, and commodity costs continue to challenge.
What is the company's outlook for 2012? We are planning for another tough year, but we feel confident that we have great plans for our brands, especially in category growth and innovation.
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