MARCH
News brief... TRIPS TO SHOPS
ARE NOWPLANNED According to the latest IGD shopper research, a lot more people are now planning before going out to do their food and grocery shopping compared to three years ago. According to the findings, nearly seven in ten shoppers (67 per cent) plan most of their food and grocery shopping before they even get to a store, up from 47 per cent in 2008. Checking their cupboards, fridges or freezers is the most popular form of planning that people say they do (73 per cent). Consumers have also increased their shopping frequency with half of them (49 per cent) making three or more trips a week to their supermarkets.
BRITISH CONFECTIONERS
ON ALERT? According to data from supermarket chain Asda, a chocolate range made by American confectioners Hershey’s and Reese’s has taken sweet-toothed shoppers by storm, outselling favourites from leading British brands. Hershey’s and Reece’s chocolates have been sold in the US for more than 100 years but have only just started to be sold here. New products in the range have been on sale in Asda since mid-January, and according to the supermarket, sales have “rocketed”, with stores in Chesser, Hunt’s Cross, Bridge of Dee, Shoeburyness, Sheffield, Pudsey and Edinburgh seeing particularly strong sales. “We have been gobsmacked by the reaction to the launch of the new Hershey’s range in-store and online”, said Rob Benyon, Asda’s head of chocolate.
Canned drinks growfast The fastest growing groceries have been
revealed,with canned drinks coming in first According to data fromthe SymphonyIRI Group, canned cola is the fastest- growing grocery category in the UK, with canned sports beverages coming in in second place.
I
the greatest increase in value, as, as well as showing significant volume growth year on year, together represent an additional one billion pounds being spent on groceries in the UK in 2011 compared to 2010. When it comes to the fastest-
n the findings, based on data from 2011, the two canned categories were followed in
third place by various chocolate confectionery sectors. These three categories between them are worth an additional £196 million in 2011 compared to 2010, says SymphonyIRI. According to the data, 47
grocery categories have shown
growing category, canned cola, UK consumers spent an additional £76 million pounds in 2011, which is equal to a 13 per cent increase in volume being purchased since 2010. This is despite the cost of canned cola rising by 4.1 per cent during the same period. The second-placed canned sport drinks category managed
to get consumers to spend an extra £67.3 million of their hard- earned pounds last year. This growth represents a 28 per cent in volume in 2011, but, unlike cola, prices went down by 7.5 per cent compared to 2010. Many chocolate
confectionery sectors, including items such as boxed chocolates from luxury chocolatiers, grew with an additional £52.7 million being spent on the sweet treats in 2011, representing an increase of 113 per cent in volume sales compared to 2010. This high level of growth is understandable, due to the huge amount of price
Industry goes for growth withMPs
Chief Secretary to the Treasury, Rt Hon Danny AlexanderMP, joined food and drinkmanufacturers and members of the All-Party
Parliamentary Food and Drink Manufacturing Group at the end of January to discuss the industry’s ‘2020Vision’ to deliver 20 per cent sustainable growth by 2020. Following the launch of the government- backed Farming, Food and Drink Exports Action Plan to boost exports of British food and drink to high growth markets, the event sought to find otherways to unlock food and drinkmanufacturers’
potential to deliver sustainable growth. Top of the agenda were key
issues facing the industry today, including Britain’s R&D capability, demand for British brands in developing export markets, reform of the tax system and the impending skills shortage. The Chief Secretary to the Treasury led the discussion, highlighting the government’s work to
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