Creating a
new experience with Amcor and Sainsbury’s
“At Amcor Flexibles, we love challenges and stretching ourselves to continually delight our customers,” says Graham Bonus, Sainsbury's Account Manager at Amcor Flexibles Europe & Americas. This is exactly what happened with Sainsbury’s. They challenged us to develop an innovative new packaging format for their fresh produce that would withstand the existing distribution and supply chain processes, and at the same time enhance the consumers’ experience". The point of difference requested by
Sainsbury’s was to create a packaging experience. "They wanted to offer the look and feel of a more traditional greengrocer packaging solution allowing consumers to see, touch and smell the quality of the Sainsbury’s Fresh Produce". Amcor Flexibles’ Fresh Produce team,
based in Amcor Flexibles Ledbury in the UK, worked very closely with Sainsbury’s’ selected customer base, machinery manufacturers and film suppliers in order to develop a unique combination of flexible surface printed film and net, which would run on existing film packing lines. Outstanding results have been achieved
since the launch of the new FreshView format in June, which have, in turn, helped
drive sales and the look of the entire category in a very competitive environment. “The attention to detail from the team
at Amcor Flexibles has been a key part of the smooth introduction of the new format, and the success of the new format and design can be seen by the positive feedback we have received from our customers,” said Stuart Lendrum, head of packaging and design at Sainsbury’s. Following this commercial success, the
UK Packaging Awards 2011 results were announced on 16th November last year.
Sainsbury's and Amcor Flexibles’ packaging innovation 'Taste the Difference' FreshView apple pack was awarded with first prize in the 'Flexible Plastic Pack of the Year' category! Sainsbury's and Amcor Flexibles also received a 'highly commended' for the FreshView netting and film potato solution. Amcor Flexibles Fresh Produce
division is a leading supplier of solutions for the fresh produce market with a dedicated team of experienced food scientists across Europe who focus on
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