finanse
can do is preserve cash, an optimist (i.e. an
entrepreneur) looks at what they can do to
get ahead of the issue and create positi-
ve results. A franchisee has the benefit of
using a system’s wisdom, and the ability to
network with peers who share the same go-
als. More sales result in more brand equity,
which strengthens their own business as
well as their neighboring franchisee.
Follow these four proactive and simple steps
towards increasing your franchise sales:
1. Take a close look at your industry and
get your facts straight. Things may not be as
grim as they appear. Use this data to make
strategic decisions for both short-term and
sustainable activity. First, let’s look at some
numbers. Our recession is a broad-based
look at the overall gross domestic product.
It’s not a sector-by-sector breakdown. Your
area’s economy can be substantially diffe-
rent from those across the country, or even
in the next state. Even if this isn’t the case,
you can certainly take proactive steps to
improve your situation that others may not
have the vision or motivation to do.
People talk about value-based selling, or
couponing. While these are great strategies
and should be deployed, I strongly recom-
mend you understand what’s happening in
your market and potential or actual industry
first.
Don’t believe the hype. Some industries
are doing well (health care, children’s servi-
ces, quick-service restaurants) while others
4 Ways to Boost
are lagging indicators of the real economy
(vacation rentals, luxury items, etc.). Is the
franchise you’re looking to join on the cut-
ting edge, middle, or back-end of consumer
trends and economic reality? Timing is cru-
Franchise Sales
cial to understanding how long you’ll need
to commit resources, or what level of activi-
ty you need today vs. six months from now.
After you understand this dynamic, then
Learn to be proactive now, and your business will thrive in
you can start looking at how to increase
any economy.
franchise sales.
2. Listen to your customers. If they’re not
T
oday’s challenge is to empower positive change in your
talking, get them to start. Surveys, store
franchise: How to not only win the battle against slumping walks and input from your staff helps you
sales, but also set an easy-to-execute strategy in place to
feel the pulse of the business. I was talking
be proactive in any economy.
to a buddy of mine the other day. We were
scrutinizing the players who are staying
successful in our respective industries, and
As the youngest of seven children from a First, here is what not to do: discovered a few common traits. The “win-
rural town in upstate New York, stretching ning” organizations talk to their customers
the dollar in a tough economy was as nor-
• Panic
directly. They send out surveys, they walk
mal for my family as sunrise. Now, as the the floor. They also look at their customers’
president and CEO of a growing franchise
• Slash prices
buying habits to gain a clear perspective of
organization, dealing with decreasing sales • Slash staff their most recent behaviors. If you have a
really gets me going. For leaders, sitting nearby competitor, spend a few minutes in
back and taking what the economy or the While a pessimist may think that the cur- their store or office and see what their cul-
pundits give us is simply not an option. rent economic situation is fate, and all they ture is. Does the staff make things happen,
2009 Sierpień METROPOLIA
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59