and performance during high-intensity moments such as breakfast service. It is at these times that working with a trusted provider makes a difference. “It helps us ensure that our coffee can be delivered with exactly the level of consistency and technical reliability that customers expect,” notes Chiono.
And the support is all-encompassing. Rancilio Group
supports the coffee producer across all market segments, from entry-level to high-end. Lavazza mainly uses Rancilio Specialty RS1 and Classe Lavazza machines. “The Rancilio equipment offers precise temperature control, advanced brewing parameters, and high-quality materials, ensuring a consistently excellent coffee experience,” explains Sordelli. “The innovative design and engineering provide a reliable and efficient solution for Lavazza’s clients, enhancing their coffee offerings.” No matter how large or well-known a company may be,
today’s coffee industry is facing a challenging climate, with significant volatility in green coffee supply (raw, unroasted coffee beans), evolving consumer habits, changing demographics and increasing pressure on global supply chains. But, according to Chiono, these challenges come with
opportunities. “The ongoing development of the out-of- home channel, the growing interest in premium coffee experiences and continuous technological innovation all contribute to raising expectations around quality and consistency of the cup,” she says.
Clear communication and coordination This is a partnership underpinned by shared values, mutual trust and a clear understanding of what each partner brings to the table. “Often, one side brings the opportunity and the customer relationship while the other contributes with the right technology and expertise to strengthen the overall offering,” says Chiono. Just as important is clear communication and coordination. “Having a project leader who can oversee the different aspects of the project helps ensure alignment, accountability and efficient execution,” she adds. The ambition, says Chiono, is to move beyond the
product. “We aim to deliver a complete coffee experience where machine performance and coffee quality work in harmony to meet the expectations of professional customers and demanding consumers,” she says. With an eye on the future, Sordelli says the partnership
has provided an effective way to showcase espresso machines in high-appeal settings. “Thanks to this collaboration, our machines have been seen and will be seen in elegant and high-appeal settings frequented by top management and the franchisees of major luxury hotel chains. We’re excited and proud to support the Lavazza key
international account team during the main events all over the world,” she says. For Lavazza’s Chiono, the partnership is a long-term collaboration that will evolve in step with the market and the requirements of the professional customers. These demands will place more importance on the integration between coffee expertise and equipment performance. “I see strong potential in continuing to collaborate on
key industry events and tailored projects for the hospitality industry. Moments that allow us to demonstrate product excellence as well as the right combination of coffee and technology can enhance the overall guest experience,” she says.
Ultimately, the objective at the core never changes,
says Chiono. “The objective is to continue supporting our customers in delivering high-quality coffee service while adapting to the evolving standards of the industry.”
“We’re excited and proud to support Lavazza during the main events all over the world”
Simona Sordelli Rancilio Group
BRAND WATCH 115+
Rancilio Group manufactures and sells professional coffee machines in more than 115 countries
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Rancilio Group has six branch offices, two R&D centers, an Extraction Lab and a global sales and service network
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With three distinct brands, Rancilio Group offers a wide range of products to meet every customer need
ranciliogroup.com Aliworld 67
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