“Every partnership teaches us something new and every customer brings their own vision”
Paul Ingram Carpigiani UK
Carpigiani offered Wingstop tailored advice to refine its shake profile
it could have looked tempting,” says Richards. “But when we broke down the true operating picture with Wingstop — energy usage, cleaning time, durability, parts, servicing and the overall cost of ownership over several years — the conversation shifted. It became clear that the cheaper option would actually cost more in the long run.” It was this transparency that helped Carpigiani win the project: “But this is exactly what we love: collaborating closely, listening carefully, and shaping solutions around each customer’s reality. The more unique the challenge, the more rewarding the partnership becomes,” says Richards.
The road ahead The partnership succeeds not only through technology, but through a shared ambition to elevate the guest flavor experience. Wingstop’s clear customer focus also helps drive the solution-oriented collaboration.
“That energy pushes us to keep evolving, too. From
day one, the goal wasn’t just to provide equipment; it was to become a long-term partner who could support their growth at every stage,” says Richards. “We’re committed to growing together. We’re already
exploring ways to support them with more integrated equipment solutions, smarter service models, and ongoing operational insights.” As Wingstop continues to open new sites and strengthen its presence across the UK, there is a significant opportunity to deepen the partnership further. “What I’d really like to add is just how proud we are of
the journey so far, not only with Wingstop but with all the operators we support across the UK,” says Ingram. “Every partnership teaches us something new, and every customer brings their own vision, challenges and personality to the table. That’s what keeps our work exciting.”
1946
Carpigiani was founded in Bologna, Italy, 80 years ago
500
The company has 500 service centers worldwide
35+
There are more than 35 Gelato University campuses worldwide
carpigiani.com Aliworld 39
BRAND WATCH
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