xx growth
“When it comes to execution, our equipment is going to guarantee that everything is working”
Pere Taberner Ali Group
wise it’s important that it can really deliver and it can deliver with enough technology to make the life of a restaurant a lot easier,” says Taberner. “When it comes to execution, our pieces of equipment are going to guarantee that everything is working with no difference. The other part is that we have so much experience working in QSR, fast-food and casual dining environments where really you need to have heavy-duty quality. And obviously we have developed a lot of pieces of equipment in the past that really fulfills this.” It makes sense logistically too. The global
reach of Welbilt means that franchisees don’t have to source everything from the U.S. “We can use some of these other factories that are more local,” notes Null.
Adapting and adjusting If the watchwords for a global casual dining brand such as Chili’s pursuing expansion are speed, efficiency, consistency and quality, flexibility may be the most important. “Playing in all these different markets around the globe, there are different menus and different situations to navigate, for example, pork or alcohol-related issues in the Middle East or vegetarian options in India,” says Null. “So, we play around with a lot of those
different things, adapting and adjusting as we need to in order to make the brand work correctly in those markets,” he adds. Thanks to a long-standing collaboration,
Brinker has benefited from test kitchens and the facilities to review equipment performance. Internationally, things are a bit different.
“Because of different markets and different equipment that is not locally here, we have been able to partner up and visit other Welbilt kitchens and do exactly that,” says Null. “Before we launched in China, we were able to do testing and vetting out of the kitchen there, and it allowed
18 Aliworld
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