DAILY SATURDAY 13 SEPTEMBER 2025 09:30-18:00
BROADCASTERS FIND PROFIT IN PARTNERSHIPS
BY ADRIAN PENNINGTON
A billion hours of YouTube content is watched on TV every day, and broadcasters need to fi gure out how to adapt.
During the IBC Conference session ‘YouTube’s Collaboration with Broadcasters: Better together’ yesterday, Justine Ryst, MD, YouTube France, aimed to squash “the biggest myth, that YouTube cannibalises TV. YouTube is the best ally to TV… and is completely different,” she said. “We do not commission content, nor own IP. We offer a global playground for creators with tools to analyse and monetise an audience with global reach. And we consider broadcasters as creators.” Grace Boswood, Director of
Technology & Distribution at the UK’s Channel 4, said that with “younger audiences moving digital fi rst”, the broadcaster’s audience on YouTube grew 169% in 2024. As an example, Channel 4’s biggest recent hit on the platform was a fi ve-year-old documentary. “It got picked up by the algorithm and got millions of views. Archive content on our own streaming platform is very hard to fi nd. YouTube gives it a second life,” she added.
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INSIDE CTO Roundtable
(L-R): Moderator Marion Ranchet; Elena Petrova, Head of Content Partnerships and Media Solutions, A1 Telekom Austria Group; Jorrit Eringa, Head of Media Partnerships, DACH, The Netherlands and Nordics, Snap; Harish Sarma; Katherine Wen; and Liz Riemersma
“We sell our own advertising
around our longform content on YouTube with a revenue share that allows our sales team to do their job. They can sell at a better rate than YouTube’s team, making it fi nancially positive for us and the risk of experimentation worthwhile. But getting more data about the audience on the platform is vital.” The theme of growing business outside of the broadcast bubble was continued on the panel ‘The Power of Collaboration: How strategic partnerships are transforming broadcasting’. Focus on the customer when choosing partners, advised Liz Riemersma, VP of Strategy, Business Development & International at Sling TV, who also works on satellite and broadband
provider Dish. Size up each partner’s strength and how they drive the experience and develop jointly. “There’s no one-size-fi ts-all approach because customer needs vary,” she added. Katherine Wen, Director of Strategy & Development International Syndication, Sky, described how to bring content that competes for attention with social and gaming together in one aggregated experience, while Harish Sarma, VP Business Development and Partnerships at Yahoo Mail, offered rights holders, marketers and broadcasters a meaningful way to speak to consumers, revealing that half of his users are GenZ or Millennials. “That’s the generation which media is struggling to attract,” he said.
An ultralight aircraft complete with private 5G network is drawing the crowds in Hall 14. During a recent proof of concept as part of the ‘Conquering the Air(waves): Private 5G from land to sea to sky’ Accelerator project, France Télévisions tested private 5G connectivity
using the aircraft and motorbike cameras, showcasing dynamic live coverage, onboard processing and spectrum sharing. For the live production workfl ow, Neutral Wireless provided the private 5G connectivity
from the plane which received course footage captured by motorbike cameras outfi tted with Haivision mobile video transmission solutions. The video feeds were
received on a Eutelsat mobile vehicle and transmitted to the cloud over its LEO satellite constellation. Additionally, the video was backhauled from the ultralight aircraft using the Orange public network.
AI delivers positive benefi ts to business Page 03
Talking talent
Bridging the gap between education and the media industry is essential for future success Page 04
5G wins for live sports How 5G is delivering for live broadcast Page 06
Pressing issues
AI and the next generation of talent in focus for SMPTE, says Executive Director Sally-Ann D’Amato Page 20
IBC Accelerators Multi-Vendor Software Live Media Exchange and Master Control Cloud take to the Future Tech Stage Page 21
Exhibitor news
All the latest launches from across the halls of the RAI Page 29
To view the full IBC2025 Conference agenda, scan the QR code.
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