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READY TO DELIVER VALUE WITH GREEN UPGRADE OPTIONS 3SS
BY ANNE MORRIS
Software provider 3 Screen Solutions (3SS) is showcasing how it works with service providers to upgrade TV services without requiring customers to change their TV equipment.
As an example, telecoms operator One Hungary, part of the 4iG Group, wanted to “deliver real value to customers while reducing environmental impact” with its OneTV service and introduced a next-generation user interface using the 3Ready platform from 3SS.
3Ready helps upgrade user interfaces on existing TVs and STBs
According to the companies, viewers now benefi t from enhanced navigation, personalised recommendations and streamlined content discovery with existing
IRIS OPENED TO NEW LOOKS Thales (Angénieux) BY DAVID FOX
Angénieux has introduced two user-swappable iris blade options for its Optimo Prime full-frame lenses. There is an oval iris that gives an anamorphic look, plus a three-blade iris for triangular- shaped bokeh. The lenses come as standard with a rounded nine-blade iris. Angénieux’s Integrated Optical Palette (IOP) technology encompasses various
Linux set-top boxes from Sagemcom.
The upgraded OneTV platform also integrates with streaming services including Netfl ix, Amazon
Prime Video and YouTube, and supports deep-linking to regional content providers such as RTL+ and HBO Max. Kai-Christian Borchers, Managing
Director of 3SS, said: “We are delighted with the achievement of migrating One Hungary’s customers onto the new One TV service platform. “We offer huge congratulations to One Hungary for accomplishing this project that demonstrates commitment to innovation, and to providing the best possible service to customers, new and old.” 5.A89
customisable elements, so that users can change internal glass elements, from clear to uncoated, glimmer or blue streak, and add screw-in rear fi lters, such as for a vintage look, as well as changing the iris. The patented design lets users tune the look to their specifi c requirements. The modifi cations also preserve the lens metadata. The Bokeh shape and direction is consistent across all 12 focal lengths of the Optimo Prime series (from 18mm to 200mm) and at any aperture. 12.F30
Blades sharpened: The IOP elements, like the new oval iris, can be swapped out by users
BEHIND THE SCREENS BOOST FOR STREAMING SERVICES Backscreen BY ANNE MORRIS
Content delivery specialist Backscreen is demonstrating its app platform in Hall 5 with examples of how it has been deployed by telecoms operators and broadcasters to upgrade their streaming services.
For example, Latvia-based telecoms and technology provider Tet, the parent company of Backscreen, has launched a TV app using Backscreen’s cross- generation OTT platform. Set to launch on Android TV
Backscreen’s app platform is supporting OTT services from Tet and others Picture: Kafi do Photography
and mobile platforms, the Tet TV app is said to deliver a “fast, responsive and fully integrated experience for viewers of all ages
and digital comfort levels”. In addition, Lithuanian private
broadcaster LNK will be launching a revamped OTT platform in
partnership with Backscreen, introducing new ad-based monetisation and multi-screen access to its digital offering. According to Backscreen, its app platform is engineered for scale and fl exibility and enables operators to connect their preferred backend systems, launch branded apps in weeks and maintain UX consistency across every screen. It supports operator- tier and retail Android TV, iOS and Android mobile, with optional extensions to smart TVs and set- top boxes, including Samsung, LG, Hisense and Apple TV. 5.A63
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