#IBC2025
TRANSFORMATIVE TECHNOLOGIES AND BUSINESS CHALLENGES IN THE IBC CONFERENCE SPOTLIGHT
AI, streaming innovation and ad tech are just some of the topics being explored during the IBC Conference today.
Highlights include a keynote
from Damian Cronan, CDIO, ABC, entitled ‘The Evolution of AI: Supercharging broadcast’. Not only will this highlight how organisations across the content journey can begin to test the waters of innovation, it will also share how ABC is utilising AI as an integral part of its digital transformation. The fi st panel of the day sees Brad Danks, OUTtv; DeShuna Elisa Spencer, Founder & CEO, kweliTV; Elke Walthelm, COO, Sky Deustchland; Rajat Nigam, CTO, JioStar India; and Sarah Milton, Joint Chief Product Offi cer, Everyone TV, ask what’s next in streaming. Issues being addressed will include how to fuel subscriber numbers through
experimentation and innovation; and where and how broadcasters and media players can innovate when audiences are behaving so unpredictably.
Later in the day a panel of industry leaders will examine trends around truth and trust in the consumption of information as the use of disinformation and fake news continues to grow. Antonia Kerle, Chief Technical Advisor, BBC Research & Development; Emily Shelley, CEO, PA Media Group; Laura Rhea, Content Standards and Enforcement Director, Ofcom; Maxime Carboni, Chief Business Offi cer, Euronews; and Raed Fakih, Director of Planning and Newsgathering, Al Jazeera Media Network, will share their insights.
Also not to be missed is a session in conversation with Jeff Wilson, Series Executive Producer, Silverback Films and a trailblazer
25
Supercharging broadcast with ABC’s Damian Cronan
in the natural history world. The day ends with ‘Is This the End of Advertising As We Know It? New models, new partnerships, new technologies’. The latest developments in dynamic and interactive ad formats and how they can be built into existing tech stacks, developing sustainable revenue models and more will be
discussed. Panellists include Andy Hood, VP Emerging Technologies, WPP; Fran Hale, Acting Head of Sales, UK & EMEA, Little Dot Studios; Julie Triolo, Senior Vice President, Product Marketing, Advertising Sales, Fox Advertising; and Justin Gupta, Head of Broadcast and Video Ads EMEA, Google.
TECHNICAL PAPERS PROGRAMME SHOWS AI IN ACTION
AI in post, content curation and speech, and IP in live production will be explored during today’s Technical Papers programme. ‘AI in – Post Production’ will explore to what extent we can embrace AI as a clever and helpful tool in the creative production process, and to what extent it will redefi ne what is considered to be legitimate creative work. Timothy Last, UK Head of Post Production, Hogarth (WPP), will begin by unveiling a study which reveals how creative professionals navigate the evolving interplay between technological assistance, creative control and shifting notions of value in their work. This will be followed by a collaboration between a European public service broadcaster and a specialist AI media company reporting on a trial where an AI functional assistant attempts to automate processes in news production. Two supporting papers are also
trustworthy public service members to build a multilingual news chatbot. The second will look at how broadcasters in Japan and Korea are using AI-assisted workfl ows to create video productions by the intelligent cropping and editing of items from 8K source material. Speakers are Alexis Allemann, Data Scientist, EBU, and Haein Jeong, Director, Korean Broadcasting System. In ‘AI in – Speech’, Brazilian
Timothy Last, Hogarth (WPP)
available – one using AI to automate quality control of broadcast audio and the other a comprehensive overview and update on the TRANSMIXR/IBC Accelerator – AI/ XR for production proofs-of-concept. Two approaches will be explored in ‘AI in – Content Curation’. In the fi rst, the EBU calls upon the news content resources of its numerous, widely distributed, high quality and
researchers will showcase a suite of fascinating applications which are already in use on broadcast TV, including reviving archival voices; rescuing noisy-location dialogue; correcting spoken errors without re- recording; and crafting new voices to have a chosen age or accent. The second paper, presented by Luiz Fernando Kruszielski, Specialist – New Technologies, Globo Group, and Michael Armstrong, Associate Staff, University of Dundee, will highlight how generative AI speech-to-text tools are being
used alongside natural language processing to quantify and monitor timing errors and word omission in subtitling. A supporting paper for this session is also available – it investigates the use of automatic speech recognition technologies to produce a reference-free measurement of dialogue intelligibility. Finally, ‘IP Studio 2.0 – Live
Production’ will see the EBU present the design considerations of its Dynamic Media Facility which takes its inspiration from layered cloud hyperscalers in which ‘media functions’ are connected to a common container platform and can be fl exibly located.
To view the full IBC2025 Conference agenda, scan the QR code.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
