#IBC2025
THE INTERSECTION OF BROADCAST AND BROADBAND IN FOCUS ON THE CONTENT EVERYWHERE STAGES
More than 80 speakers are participating in 15 panel discussions and more than 40 demos across the two Content Everywhere stages – one in Hall 4 (stand 4.C20) and one in Hall 5 (stand 5.A28) – during this year’s show.
Highlights today include ‘Upgrade Options for Online Video Services’ at 10:15 in Hall 4, which will look at the practicalities of upgrading streaming media platforms. Domagoj Bartolić, Product Owner, UniqCast; André Rosado, Head of Product, AgileTV; and Jean-Christophe Perier, Chief Marketing Offi cer, Globecast, will share their real- world experiences of supporting service providers through digital transformations, automation programmes and upgrades. Laer in the day, Paul Erickson, Principal Analyst, Media &
Jean-Christophe Perier, Globecast
Entertainment, Omdia, will moderate a session that asks whether we’ve reached a tipping point when it comes to streaming
live sport. Panellists Bill Michels, Chief Product Offi cer, Gracenote; Paul Boustead, Vice President of Product and Architecture, Dolby OptiView; and Till Sudworth, Head of QoE Business Unit, NPAW, will also share insights into how streaming platforms need to evolve to satisfy the demand for high-quality, scalable and personalised sports viewing experiences. Challenges around monetising content will be explored during ‘Making Advertising More Viewer- centric at 10:15 in Hall 5. Igor Oreper, Chief Architect & Strategy Offi cer, Bitmovin; Peter Verster, Founder & CEO, Northell; and John Leonard, Director of Product Strategy, Device Atlas, will explore how platforms can evolve their strategies to deliver smarter, viewer-fi rst ad experiences that benefi t both viewers and
publishers while ensuring brand safety, compliance and ROI for advertisers.
This is followed by ‘Improving Search, Discovery and User Experience with AI’, which will explain how AI can be leveraged to better understand content and to personalise the user experience in real time. Martin Prins, Head of Product, MediaDistillery; Gabriela Takacova, CBO, Recombee; and Mark Lovatt, VP, Global Strategic Accounts, AI-Media, will be tackling this topic.
A number of demos will also be held across the two stages today, including from Zattoo, Harmonic, Yospace and Deltatre.
Sessions on the Content Everywhere stages today run from 10:15-17:50 in Hall 4 and from 10:15-16:45 in Hall 5. They are free to attend.
27
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ikegami.eu // Tel.: +49 2131 - 123 - 0 // E-Mail:
info@ikegami.eu
Ikegami Electronics (Europe) GmbH
Visit us! September 12 -15
2025
Hall 12 // Booth A.31 Amsterdam
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