#IBC2025
TODAY’S SHOW HIGHLIGHTS: THE EVOLUTION OF AI, STREAMING LIVE SPORTS, THE
NEW NORMAL, AND IS CLOUD COMING OF AGE?
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Alexis Allemann, Data Scientist, EBU
10:00-10:40 Netfl ix: Empowering creativity through innovation Conference Room 1 Delegate Pass Holders Join Netfl ix Head of Production for Spain and Portugal Victor Marti and Migue Amoedo, Executive Producer and Visual Designer, Vancouver Media, to hear about how production innovation empowers creators to tell their best stories. Behind-the-scenes footage will offer a unique glimpse into the innovation driving the streamer’s productions.
10:30-11:15 The Frontier of Creativity: Making the leap to what’s next Showcase Theatre – Hall 8 What does it mean to be a ‘Frontier Firm’ in the age of agentic AI? Join Kathleen Mitford, Corporate Vice President of Global Industry Marketing, Microsoft, and Silvia Candiani, Vice President of Telco, Media, Gaming, Microsoft, as they explore how leading media organisations are making the leap to embrace AI, data and cloud to empower creativity, streamline media workfl ows and unlock monetisation.
10:40-11:00
Keynote: The Evolution of AI: Supercharging broadcasting Conference Room 1 Delegate Pass Holders Hear as Damian Cronan, CDIO, ABC, explains how the broadcaster is utilising AI as an integral part of its digital transformation to drive effi ciencies, create value and revolutionise the way content is produced, distributed and monetised.
Till Sudworth, Head of QoE Business Unit, NPAW Media Cartographer Evan Shapiro 12:15-12:45
AI Factories for Media: Architecting the next generation of workfl ows Future Tech Stage – Hall 14 This panel brings together leaders from Dell Technologies, Monks, Nvidia and Qvest to explore how AI is delivering real outcomes across the media and entertainment value chain. From automating content creation and localisation to enabling hyper-personalised experiences and streamlining operations, AI is transforming every stage of the workfl ow.
13:30-14:30
AI in – Content Curation Technical Papers Room Delegate Pass Holders Moderator Satish Annapureddy, Principal GenAI GTM Specialist, Amazon Web Services, will lead this session which explores the potential around using AI to customise or curate the content that is delivered to viewers, perhaps to ensure that it is from a trustworthy source or to give it a degree of personalisation. Alexis Allemann, Data Scientist, EBU, will then share how the organisation has built a multilingual news chatbot, enabling EBU journalists to explore a vast multilingual database.
14:00-14:45 Streaming of Live Sport: Have we reached a tipping point? Content Everywhere Stage – Hall 4 Paul Boustead, Vice President of Product and Architecture, Dolby Optiview; Till Sudworth, Head of QoE Business Unit, NPAW; and Bill Michels, Chief Product Offi cer, Gracenote, will share insights into how streaming platforms need to evolve to satisfy the demand for high-quality, scalable and personalised sports viewing experiences.
15:00-15:30 The New Normal Conference Room 1 Delegate Pass Holders Despite tremendous change and tumult, Evan Shapiro actually believes that the media universe has reached a new equilibrium. In this session, with his singular methodology and a wealth of new data, the media cartographer will map out media’s new normal.
16:00-16:30 In Conversation with.... Jeff Wilson, Series Executive Producer, Silverback Films Conference Room 1 Delegate Pass Holders Join Jeff Wilson, a trailblazer in the natural history world at the BBC and now at the multi-award winning Silverback Films, as he discusses a key scene from the new BBC series Parenthood, which required camera innovations to create an amazing, emotional segment of the series. Hear fi rst hand the specifi c technical challenges and hurdles that were overcome in order to make this extraordinary wildlife spectacle.
16:00-16:45 Next Gen Streaming Infrastructure: How the cloud is coming of age Content Everywhere Stage – Hall 5 This panel will bring together a variety of use cases which demonstrate how cloud is delivering resilience, scalability and fl exibility to broadcast operations and helping content providers to respond to the changing expectations of viewers. Speakers are Mark Aldrich, CEO, Zixi; Martins Magone, CTO, Veset; and Anastasia Melnikova, Solutions Architect, Gcore.
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