26 MAKING THE RIGHT CONNECTIONS
The role of connective tech such as 5G, IP, cloud and edge, and how the latest advancements are impacting the M&E industry is being discussed across the IBC2025 content programme. On the Showcase Theatre in Hall 8 today, Richard Yu, CPO, LucidLink, and Fred Petitpont, CTO & Co-founder, Moments Lab, will discuss how real-time workfl ows powered by AI and the cloud are changing the game for creative teams. They’ll also walk attendees through the joint tech stack that powered Brut Media’s lightning-fast, high-volume social coverage of the Cannes Film Festival. Think live feeds, AI tagging, instant global editing – all without a download in sight. On the Content Everywhere Stage in Hall 5 Mark Aldrich, CEO, Zixi; Martins Magone, CTO, Veset; and Anastasia Melnikova, Solutions Architect, Gcore, will share use cases demonstrating how the cloud is delivering resilience, scalability
Jon Roberts, CTO, ITN
and fl exibility to broadcast operations while helping content providers to respond to the changing habits and expectations of viewers. In addition, ‘New Approaches
POWERING THE FUTURE OF MEDIA
Pioneering advances in areas such as AI, virtual production, interactive media, sustainable technology and immersive experiences will drive visitors’ show journeys throughout IBC2025, and all of these technologies and more can be found in the new Future Tech hub in Hall 14.
In addition to getting hands on with the latest innovations from exhibitors including Hydrolix, AudioShake, Raysync and V-Nova, attendees can also enjoy a curated blend of visionary showcases, hands-on demos and thought leadership on the Future Tech Stage.
Highlights today include Silvia Candiani, Vice President of Telco, Media, Gaming, Microsoft, and Lydia Smyers, Vice President of Telco, Media, Gaming US, Microsoft, taking us ‘Beyond the Cloud’ as they explore how AI,
data and cloud innovation are enabling storytelling, streamlining operations and transforming audience experiences – from newsroom to live event, from archive to algorithm. Real-world insights, bold perspectives and a few surprises are all promised. Moderator Michael Kaplan,
Director of Sales Strategy & Partnerships, Nvidia; Greg Shiff, Principal Solutions Architect, Media and Entertainment, Dell Technologies; and Christophe Ponsart, Applied AI Practice Co-Lead, Qvest, will then discuss how AI is delivering real outcomes across the media and entertainment value chain. They will also deep dive into the foundational infrastructure making these advances possible, spanning GPU-accelerated compute, high- performance storage and tightly integrated systems designed for low-latency, high-throughput
in Content Distribution’ tomorrow will show how the all-IP environment of digital media provides fertile ground for innovation, with examples of developments designed
to improve the economics, performance or resilience of streaming. Also tomorrow, the IBC Conference session ‘Shifting your Tech Stack: Remote production, future proofi ng and strategic workfl ows’ will offer valuable insights into navigating the shift to remote production and IP-based systems, and explore how innovative workfl ows are unlocking greater fl exibility, effi ciency and scalability while laying the foundation for what’s next. ITN CTO Jon Roberts will be sharing his insights. The future of IP is also picked up in a Technical Papers session today, ‘IP Studio 2.0 – Live Production’, during which the EBU will present the design considerations of its Dynamic Media Facility. This takes its inspiration from layered cloud hyperscalers in which ‘media functions’ are connected to a common container platform and can be fl exibly located.
Lydia Smyers, Vice President of Telco, Media, Gaming US, Microsoft
media environments. Other sessions will feature
representatives from AWS, Lightricks and 3Play.
Sessions on the Future Tech Stage in Hall 14 run today from 09:45-17:30. They are free to attend.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
