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STRAWBERRY SWEETENS THE DEAL FOR POST TEAMS Projective Technology BY KIRSTY HAZLEWOOD


Content production developer Projective is unveiling Strawberry 7, a signifi cant upgrade to its creative project framework. Featuring a fully redesigned and intuitive user interface, Projective claims Strawberry 7 maximises usability and effi ciency while eliminating workfl ow bottlenecks. Its advanced media intelligence features, including AI-powered search and tagging, allow creative teams to locate specifi c clips, graphics, or soundbites in seconds, even within massive content libraries.


Combined with tools such as advanced speech-to-text transcription, Strawberry 7


AI-powered search enables teams to fi nd clips instantly in vast libraries


empowers teams to streamline workfl ows, boost productivity and deliver high-quality content faster than ever before. Derek Barrilleaux, CEO,


Projective, said: “At IBC, we’re not just showcasing new tools;


we’re presenting actionable solutions that empower teams to focus on creativity without being bogged down by operational ineffi ciencies. We couldn’t be more excited to demonstrate how our innovations bring clarity,


AI-DRIVEN COMPLIANCE AND INTELLIGENCE Northell


BY ANNE MORRIS


HH Global-owned data and AI specialist Northell is exhibiting at IBC for the fi rst time this year and showcasing its fl agship product, MediaMagic.


MediaMagic is the company’s AI-based collaboration, compliance and intelligence platform for media and marketing


organisations. According to Northell, it has been developed specifi cally for today’s content economy and uses semantic AI to understand the meaning of content, not just its metadata. This enables customers to track what is inside each asset, ensure it meets guidelines, and maximise the reuse of high-performers for a greater return on creative investment, claims the company. 5.H29


ROCK-A-BYE STABILISER GOES FOR A SPIN NB Stabilizer BY DAVID FOX


The updated Rock-a-bye Gen 2 horizon-stabilised head from NB Stabilizer now offers continuous 360° rotation around the lens axis. This means the operator can freely spin the camera and, at any point where they choose to stop, the system locks and holds that exact angle, independent of the sled’s position. It’s made possible thanks to the fact that the SDI and power cables pass through the system via


the built-in slip ring. This means the video signal and camera power can travel from the static side to the rotating side, enabling technically endless 360° camera rotation without external BNC or power cables getting in the way or limiting the system to a single rotation.


speed and fl exibility to the table.” The company is also showcasing


its Strawberry Multisite technology, integrating cloud and on-premises infrastructures to streamline collaborative workfl ows. 1.A04


MediaMagic helps keep content in check


creative control in the most dynamic shots.


Take note: NB Stabilizer’s updated head offers continuous 360° rotation


Rock-a-bye keeps the camera perfectly level at any sled angle,


supporting payloads up to 15kg. It mounts directly on a Steadicam top stage and enables precise,


Rock-a-bye users can also, optionally, pre-defi ne stop angles for controlled, intentional rotation limits. The head also has a hard- anodised coating for durability, a slim body for close-to-body operating, and a powerful motor that performs even without perfect camera balance. It also offers a quick, simple transition to other rigs, with no need for software tweaking. 11.A07


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