28 SHOWCASE THEATRE SHARES THE SECRETS TO STREAMLINING WORKFLOWS
Sessions on the Showcase Theatre stage today will focus on the tools and technologies available to streamline workfl ows, sharing real-world examples of how AI, cloud and data are impacting content creation and distribution. At 10:30, Kathleen Mitford, Corporate Vice President of Global Industry Marketing, Microsoft, and Silvia Candiani, Vice President of Telco, Media, Gaming, Microsoft, will ask what it means to be a ‘Frontier Firm’ in the age of agentic AI. In a session entitled ‘The Frontier of Creativity: Making the leap to what’s next’, they will explore how leading media organisations are embracing AI, data and cloud to empower creativity, streamline media workfl ows and unlock monetisation. They will also speak with customers who are pioneering this transformation, offering real-world insights and bold perspectives on what’s next
Silvia Candiani will be at the frontier of creativity
for the industry. Later in the day, LucidLink will host a candid conversation on how real-time access and intelligent automation are changing the game for creative teams. Moderated by Imogen Kimberley, Account Executive,
LucidLink, and featuring panellists Fred Petitpont, CTO & Co-founder, Moments Lab, and Richard Yu, CPO, LucidLink, this session will walk attendees through the joint tech stack that powered Brut Media’s high-volume social
coverage of the Cannes Film Festival. In particular it will share how Moments Lab’s MXT-2 multimodal AI and LucidLink’s real-time fi le access combined for a seamless editorial pipeline; how live video was automatically tagged, indexed and made instantly available to editors working remotely; and how direct editing in Premiere Pro via LucidLink delivered speed without compromise. How AI- powered insights enabled teams to instantly search, prioritise, clip and publish the most relevant moments and the lessons learned from the event will also be discussed. Microsoft, Google, Globant,
Tejas Networks and Gracenote are also hosting sessions on the Showcase Theatre stage today.
Sessions on the Showcase Theatre run today from 10:30-16:30. They are free to attend.
GAIN NEW PERSPECTIVES WITH THE OWNER AND PARTNER PROGRAMME
In-depth sessions from IEEE, IET and SMPTE lead the Owner and Partner programme today. Kicking off sessions in Room E102 is the IEEE Future Media Townhall. This will focus on the latest developments and implementation of connected media applications, including both the technology and commercial perspectives, with industry experts sharing insights and discussing the opportunities and challenges. The IET’s session ‘From Black and White to Ultra HD and Beyond, The Evolution of The Visual Experience’ will bring together key experts in video to discuss the evolution of video quality, what visual quality is and where it is going in the future.
Also in Room E105, today’s SMPTE programme includes four sessions: Smart Workfl ows – Harnessing AI tools for next generation content; Securing and Standardising Control: Inside
the SMPTE ST 2138 ecosystem; From Classroom to Control Room: Building careers in media technology; and SMPTE Forward: New standards, new skills, new communities.
Diversity and allyship is in focus in Room E105, beginning with ‘Industries of Tomorrow: How to embrace change and ride the wave’. Powered by Women in Immersive Tech, this panel will dive under the clickbait headlines to spotlight the creators, broadcasters and tech pioneers who are shaping the future on their own terms. Later in the day, ‘Leading
Without Borders: Women reimagining leadership across cultures, generations & change’ will see Camilla Formica, Chief Program Offi cer, Syndeo Institute at The Cable Center, moderate a panel that includes Christine Holligan, Director, Product & Innovation, Vecima, and Eke
Camilla Formica, Chief Program Offi cer, Syndeo Institute at The Cable Center
Vermeer, Vice President, Public Policy, Liberty Global. Women in Streaming Media allies and members will then share authentic stories about why they embraced allyship, the challenges they faced and the real impact of their actions.
The day ends with the announcement of the RISE Awards shortlist.
Sessions today run from 10:00-17:30 in Room E102 and from 10:00-17:00 in Room E105.
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