64 OPINION
PIONEERING THE SCALABLE FUTURE OF STREAMING
Paul Fournier, Chief Operations Offi cer, Zattoo
The TV and streaming landscape is in fl ux. Viewer behaviours are shifting rapidly, tech innovation is accelerating, and economic constraints are forcing hard choices. For operators and providers alike, success increasingly hinges on how well they can adapt – quickly, fl exibly and at scale. Streaming is no longer just about delivering content. It’s about aggregating fragmented sources into coherent user experiences, blending live, on-demand and short-form video with personalised recommendations and monetised touchpoints. As subscription fatigue grows, audiences
are gravitating towards ad-supported models and bundled offers. Meanwhile, AI is reshaping the value chain – from content curation to dynamic ad insertion – bringing new precision to personalisation and monetisation alike. To navigate this shift, platforms must become modular by design. The era of isolated, monolithic systems is ending. Winning providers will be those that can
orchestrate ecosystems – integrating third- party tools as easily as native modules, scaling across markets with minimal friction, and adapting in real time to evolving user behaviour.
“In a market defi ned by acceleration and complexity, the winning platforms will be those that think beyond products,
towards frameworks, partnerships and adaptability by design”
This is not just a technical evolution, it’s a strategic imperative. Platforms must reduce complexity for operators while unlocking new revenue models. They must support innovation at the edge, yet remain cost- effi cient at the core. Most importantly, they must stop reinventing the wheel and start interconnecting it.
CAREFUL WITH THE COPYRIGHTS AudioShake BY ANNE MORRIS
A specialist in studio isolation and separation tools for media and entertainment companies, AudioShake has announced the launch of its fi rst streaming- capable SDKs designed specifi cally for music detection and removal.
The SDK allows media
production teams to automatically detect and remove copyrighted music in their live or post- production content, helping
Zattoo sees this as a move from ‘TV-as- a-Service’ to ‘Streaming-as-an-Ecosystem’, driving our investment in modular architectures and cloud-native workfl ows, and shaping our roadmap towards integrated solutions that serve both local operators and global scale. IBC2025 will showcase this approach, with several new modular components that support this streaming paradigm: a new Headend-as-a-Service, our fl exible Stream API, and the new Media Integration Platform, developed in close partnership with Green Streams, which is now part of Zattoo. Taken together, this expanded offering refl ects our commitment to powering a more agile, open and scalable streaming future. In a market defi ned by acceleration and complexity, the winning platforms will be those that think beyond products, towards frameworks, partnerships and adaptability by design. 5.G55
them avoid fi nes and takedowns associated with copyright infringement.
Jessica Powell, CEO of AudioShake, said: “Our partners are using AudioShake’s tools not just for compliance, but to reimagine what’s possible with their existing content. We’ve helped teams clean up archival footage, prep assets for international distribution and meet the demands of social content at scale. Now, with real-time capabilities, we’re unlocking entirely new use cases, from mobile apps and on-the-fl y
AudioShake’s new SDK can detect and remove copyrighted music in real time
editing, to live broadcast cleanup and programmatic compliance checks.”
The company says that major sports leagues, music labels, fi lm studios and technology platforms, including BET, NFL Films, TV Puls
and ANT1 TV, are already using its technology across a wide range of workfl ows.
The AudioShake SDK is now available for iOS/macOS, Android, Windows and Linux. 14.B39
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