#IBC2025
TARGETED AI PUTS OPERATORS IN CONTROL Blue Lucy
BY KEVIN EMMOTT
Media management and workfl ow automation specialist Blue Lucy is aiming to bring a new level of purpose and precision to the application of AI in media operations. The company’s BLAM orchestration platform now allows producers, distributors and content creators to directly integrate multiple large language models into their media workfl ows. Blue Lucy says this modular, mix-and-match approach marks a shift away from one-size-fi ts-all for AI, instead enabling operators to select the most appropriate model for a given task. The approach also gives operators full control over performance, cost
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Mix-and-match AI modules with BLAM and data privacy.
In addition, the company is launching its Insights analytics package, available within BLAM, that surfaces clear, actionable data from across the media supply chain. From content usage
and workfl ow performance to operational bottlenecks, Insights gives teams the visibility to make data-informed decisions. It can be used to measure effi ciency, observe trends and make decisions from within the existing BLAM interface.
Finally, Blue Lucy has also expanded the role of its AI assistant Lucia, working in tandem with external models to streamline complex workfl ows and deliver greater operational value. 6.C29a
NO EXCUSE FOR FLUFFED LINES WITH THE MONSTERPROMPTER Schnittpunkt BY KEVIN EMMOTT
Welcoming visitors to the Schnittpunkt stand in Hall 8, Second Wave’s ProPrompter 32 is a real eye-opener. Dubbed ‘the MonsterPrompter’, the high-performance 32in autocue for on-camera presentations and business visuals boasts a large 1000-nit display. The ProPrompter 32 is designed for both traditional on-camera prompting and as a GraphicPrompter for business applications. It comes complete with basic teleprompter software from Second Wave, but its
motorised pedestal such as the Second Wave Motorized Pedestal, the frame supports the monitor, beam splitter glass and camera mount.
It includes a matching 32in semi-transparent beam splitter mirror, while its versatile adjustable camera mount is engineered to support a wide range of cameras, from compact DSLRs to full-size studio rigs.
Glasses not required: ProPrompter 32 boasts a large 1000-nit display
size also makes it suitable for PowerPoint, Excel and other third-party applications.
Built around a rugged, stable frame that mounts securely onto standard tripods or a
For advanced workfl ows, Second Wave recommends XPRO professional-grade software from partner TVPrompt, which offers enhanced features. 8.B30
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