04 CONNECTING WITH ACADEMIA ESSENTIAL FOR MEDIA SURVIVAL
(L-R): Moderator Polly Hickling, Education Vice President, SMPTE; Alice Carlin; Daniella Smith, BA Hons Television Production Student, Southampton Solent University; Chaitanya Chinchlikar; Sally Griffi th; Wolfgang Ruppel, Professor, RheinMain University of Applied Sciences
BY MONICA HECK
Bridging the relationship between education and the media industry is a key part of preparing the future industry workforce, according to the IBC Talent Programme session, ‘Entry Level: The landscape for young talent and the relationship between media and education’. One of the main challenges for students is to get a realistic representation of this industry. That can seem like an opaque concept, according to Alice Carlin,
Audiovisual Production Student at INSA Hauts-de-France. “We would like to see participants in the industry reach out to us and tell us what they want from us and how to get hired,” she said. Chaitanya Chinchlikar, VP & Business Head, CTO & Head of Emerging Media at Whistling Woods International, highlighted the importance of updating a curriculum to meet industry needs. “We aim to teach students the workfl ows and the technologies that will exist when they graduate
four years from now, and we need to plan that today,” he said. “That’s not possible without the support of technology partners.” Sally Griffi th, Research & Development Producer at Media Cymru, highlighted the importance of connecting industry to academia, and the knowledge exchange that happens in that space. “We have 23 consortium partners across BBC, Channel 4, but also smaller companies too,” she said. “We’re looking for new technology, new ways of telling
stories, new ways of engaging audiences.” She also fl agged the need for skills training from university age, not only connecting students to projects, but all the way through their careers to support retraining and continuous skills building. Diversity and inclusion are also key. “So many of our projects and teams recognise that change doesn’t always come from the centre. It’s about fi nding the voices we don’t usually hear from,” she added.
F1 DRIVES FAN ENGAGEMENT WITH A FOCUS ON STORYTELLING BY MONICA HECK
One in eight people now watch Formula 1, a remarkable comeback for a once dwindling sport. It’s thanks to a focus on storytelling supported by technology advances, according to Ruth Buscombe, Race Strategist at Formula 1, speaking at the ‘Pushing the Limits: AI innovation in live sports with Formula 1’ session on the Future Tech Stage yesterday. Short-form media is huge for
F1’s viewership, 40% of whom are under 35. “Tools like Amazon Nova and its AI capabilities make capturing video less labour- intensive,” said Buscombe. “This allows us to create edits for socials, [such as] comparing an overtake to one that happened 20 years ago, thus educating fans on the legacy of the sport.”
(L-R): Sepi Motamedi, Senior Product Marketing Manager, Live Media Solutions, Nvidia; Chris Blandy; Ruth Buscombe; and Rick Champagne
Chris Blandy, Director of Strategic Business Development, Media & Entertainment, Games & Sports at AWS, is also seeing younger audiences engaging on
mobile-fi rst experiences. “F1 TV started as a linear TV platform,” he said. “F1 has innovated by building out F1 TV Premium, a direct-to-consumer offering with
multi-camera views, as a way to engage.”
Each F1 car produces 1.1 million data points per second, and AWS is helping to capture this “treasure trove” of data, he said. “We stream it into the cloud and build advanced workfl ows around that dataset, both for team performance, but also refl ecting into the fan experience.” Accelerated computing and the cloud are both vital to delivering on requirements such as hyper- personalising video feeds, according to Rick Champagne, Director of Media & Entertainment Industry Strategy & Marketing at Nvidia. “Everything in the system needs to be accelerated, and there has to be some AI, models or agents to transform that video, and latency needs to be stripped out.”
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