14
MEGAHERTZ INTEGRATES WITH MEDIABILITY Megahertz BY DAVID FOX
Broadcast integrator Megahertz has announced “a strategic integration” with Norway- based Mediability to join their operations across live production, IP workfl ows and AV installations. Jon Flay, Megahertz Group CEO, said: Mediability has “a real strength in corporate AV and educational AV markets”, areas Megahertz has never dealt with, while Megahertz has specialised in mobile and vehicle-based broadcast systems, an area Mediability has never targeted. “We’re very complementary, and we have different markets
Integrators integrated: Knut Andersen and Jon Flay
as well. We’ll be able to bring Mediability’s corporate AV stuff into the UK and our other markets, and can support them with broadcast projects. It’s very much a win-win.”
STITCHING TOGETHER WITH AI
It’s not a merger or takeover. “Both brands will continue to coexist. We’re just running them operationally as one double organisation.”
Knut Andersen, Global CEO,
Mediability, added: “From the Mediability point of view, we will be able to bid on larger projects because we have more people on our staff and have specialist competence within the joint operation. For new opportunities, we look at it together and decide from the larger group what’s the best team to take into this project.” Recent projects show this enhanced capability in action, including shared delivery for Nordic public broadcasters, corporate studios for major UK clients and expanded integration capabilities in the MENA region. At IBC, the two are showing a Mediability-style corporate studio. 12.D22
MAKING SMARTWORK SMARTER Tedial
BY KIRSTY HAZLEWOOD Nagarro’s Fluidic Wall is on show in Hall 14 Nagarro BY ANNE MORRIS
Digital engineering specialist Nagarro is unveiling its AI-based media and advertising ecosystem in Future Tech in Hall 14.
A key element of the showcase is the Fluidic Wall, which Nagarro describes as an immersive experience demonstrating its suite of AI accelerators.
These services span intelligent storyboarding, creative generation, metadata enrichment, workfl ow automation with agentic AI, personalised recommendations, campaign optimisation, advanced QA and media forecasting. Kunal Bhandari, Head of Media Practice at Nagarro, said: “We act as AI enablers for media houses.
Our strength lies in stitching together the entire media value chain with AI and automation – enhancing operational effi ciency, accelerating time-to-market and enabling smarter decision-making across the board.”
Rahul Mahajan, Business Unit Head, Team Digital at Nagarro, added: “Personalisation is not just a feature, it’s the foundation of modern content engagement. We ensure every solution is built around the audience, delivering experiences that truly resonate.” Nagarro is also showing its capabilities in fan engagement, “helping brands gamify loyalty, deepen emotional connections and craft immersive experiences that inspire lasting audience relationships”, the company said. 14.A52
Unveiling updates to its smartWork media integration and asset management platform, Tedial says new features will help broadcasters streamline content creation, packaging and distribution. Updates include a web-based editor for browser-based production, enabling transitions, graphics and voiceovers with outputs for horizontal, vertical or square formats. The platform also supports live IP workfl ows, managing SRT, RTMP and HLS streams to speed up the creation of highlights or clips for distribution. SmartWork enhancements include optimised workfl ows for sports, news and music libraries, as well as automated packaging for distribution. The company has also added AI-driven tools such as multilingual semantic search, metadata enrichment, speech-to- text and dubbing.
The system can be deployed
in cloud, on-prem, or in hybrid environments, with support for collaborative review and feedback across devices. Julian Fernández-Campón, CTO, Tedial, said: “We are focusing the platform on business specifi c areas, such as sports, news and the arts, and adding AI- driven elements. The smartWork platform gives our customers the freedom to choose the tools they need for every scenario.” 1.B16
Fernández-Campón:
‘smartWork gives customers the freedom to choose’
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