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USING AI TO BOOST ENGAGEMENT AND LOWER COSTS Ateme
BY KIRSTY HAZLEWOOD
Dynamic Ad Insertion (DAI) and Free Ad-Supported TV (FAST) technologies from Ateme aim to maximise revenue and profi ts through precise ad targeting, driven by AI-managed workfl ows. The company’s low-latency live
sports technology and immersive video/audio capabilities include its Gen7 Stream encoding engine and MV-HEVC advancements for VOD and live applications, showcased on the Apple Vision Pro.
These technologies, managed with AI streaming, optimise computer and network resources, and promise enhanced viewer engagement and minimised costs.
BUNDLE UP FOR HIGHER ARPU
CRM.com
BY KIRSTY HAZLEWOOD
A platform offering by
CRM.com aims to allow M&E businesses to maximise average revenue per user (ARPU), leveraging billing, service bundling and CRM as a marketplace.
Bundling allows service
providers to offer customers a variety of media and telco services in a single package. Promising to provide more value to their customers while encouraging higher spending, the approach aims to reduce churn, as subscribers are more likely to stay with a provider offering comprehensive solutions.
Rémi Beaudouin, Chief Strategy
Offi cer, Ateme, said: “With AI, we’re driving superior engagement and cost effi ciencies. Our versatile approach empowers content and service providers to conquer challenges with streamlined workfl ows and groundbreaking business models, perfectly aligned with their fi nancial targets.” 1.D61
Beaudouin: ‘With AI, we’re driving superior engagement’
CRM.com enables subscription billing, a global wallet-based payment solution, promotions and rewards, real-time analytics and personalised targeting, making it easier to identify opportunities for upselling and cross-selling. With
CRM.com, service
providers can introduce new services and bundles along with affi liate promotions, responding to market demands and customer preferences. Implementing these strategies is said to empower businesses to boost ARPU while delivering exceptional customer experiences, ensuring long- term success in a competitive landscape.
The company has also achieved
The platform offers service providers opportunities for upselling and cross-selling
the Open API Conformance Certifi cation by TM Forum, demonstrating a commitment to
ELLIPSOIDAL LIGHT RAISES ITS PROFILE Elation Professional BY DAVID FOX
The all-in-one KL Profi le FC from Elation Professional aims to simplify ellipsoidal lighting. The high CRI framing fi xture with built-in zoom can also perform as a versatile wash luminaire, offering designers greater fl exibility, claims the company. Its 305W fi ve-colour homogenised LED array is an RGBMA (red, green, blue, mint and amber sources) unit calibrated at a native colour temperature of 6500K, with an output of 10,600 lumens. It includes green/magenta shift adjustment and a virtual gel library, virtual colour correction from
Awash with versatility: Elation’s all-in-one KL
Profi le FC ellipsoidal light
high standards of interoperability, fl exibility and scalability. 1.C37g
2400K-8500K, plus CMY and RGB emulation. The LED refresh rate is DMX adjustable so there is no fl ickering when used with high-speed cameras.
It has an integrated manual zoom range of 7°-50° and allows for manual rotation of the barrel and the integrated manual iris for further beam control. The unit includes a 16-bit rotating/indexing gobo slot for versatile imaging and ships with the KL Profi le Designer Gobo Set of 10 high-resolution glass gobos. It includes a 7.5in gel frame and 7.5in front accessory holder, while an optional Fresnel Wash Lens Conversion Kit allows it to be used as a framing wash. 12.D65
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