#IBC2024
UNLOCKING THE POWER OF LIVE AND ARCHIVE USING AI BY ADRIAN PENNINGTON
AI is barely out of the box, but it is already being applied in action to super-scale fan engagement of sports.
Speaking at the ‘AI in Action’ IBC Conference session, Chris Jackson, Global Head of Digital Data and Analytics, Olympic Channel, said: “AI is great at crunching numbers but getting it to deliver the more emotional aspect is a challenge. We want to bring out the human dimension in the sport.” When leveraging tens of billions of data points collected across the Paris Games in real time, the solution to bias and error was to throttle back on publishing AI- produced content direct to users. “We built an editorial co-pilot to help human editors check the output data before going direct to end users,” revealed Jackson.
Huma Lodhi, Principal Machine Learning Engineer, Sky, said: “AI is a buzzword, but it is also a technology that can be used to create exciting new products.” As well as demonstrating Replay, which compiles indexed
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Lodhi: ‘AI is a buzzword, but also a technology to create exciting new products’
highlights from video streams into an interactive experience, giving viewers the ability to play them back, Lodhi discussed a scalable multi-sport AI solution forthcoming from Sky.
“The AI is customised to our audience so we can deliver personalised notifi cations and services to them,” said Lodhi. Attendees also learned how to ‘Unlock New Pathways to Monetisation with AI and the Cloud’ at a panel session on the AI Tech Stage.
“We’re already seeing the ability to change on-screen logos in sports distributed to different territories,” said Richard Kerris, VP and GM of Media & Entertainment at Nvidia. “A next step is that AI will hyper-localise the product placement in a live broadcast down to highly specifi c geographic areas and specifi c products.”
Maninder Saini, Head of Growth,
Twelve Labs, highlighted the idea of turning a content archive from a cost centre to one of profi t. “Using
AI-based metadata extraction [they can make] sense of what they have and make more of it through targeted advertising and hyper- localised video,” he said. Lewis Smithingham, EVP of Strategic Industries at Monks, pointed out that a lot of broadcasters still owned “very traditional, static inventory”, holding them back from being able to personalise programming; he suggested content owners are going to fi nd monetising LTO tape archives challenging.
DIVERSITY TICKS THE BOX MARKED ENTREPRENEURIAL SUCCESS BY ADRIAN PENNINGTON
Diverse perspectives are essential for success in M&E and especially important to reign in legacy bias as AI takes hold, the IBC Conference was told yesterday. “Having a single perspective is limiting to any organisation in trying to solve a problem,” said Soyoung Lee, Co-founder at Twelve Labs, at the ‘CEO & Founders’ panel. “You want to invite different perspectives into the room to make sure you’re fi nding the best solution to solve that problem together.” Twelve Labs’ Lead Product Manager and Lead Engineer are also women, but these are not diversity hires. “It’s really because they were
the best people with a unique perspective and the capabilities to lead those roles,” said Lee. Jhanvi Shiriam, who co-founded AI animation startup Krikey with her sister Ketaki, echoed the business sense in having a leadership group that refl ects its customers. “We have such diverse customers and it’s so important that our team refl ects that back because then we can better serve them when we’re thinking about building product features or how different use cases arise.” Ketaki Shiriam said that doing so would reduce the risk of unconscious gender or racial bias embedding in foundational AI models.“It is such an important time for us to think critically about
(L-R): Ketaki Shiriam, Krikey; Jhanvi Shiriam, Krikey; Soyoung Lee, Twelve Labs; Nina Walsh, AWS (moderator)
the types of training data we’re using,” she said. “A big part of that is who works on training these models. Historically, when technology revolutions happened, it hasn’t always included all perspectives and types of diversity. We have a chance now to correct that with generative AI.”
She urged anyone interested in working in AI not to hesitate to jump in. “Everyone’s contributions are so important especially at this early juncture so that we can ensure that as these large foundation models are trained they actually refl ect and represent all of us fairly.”
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