#IBC2024
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James Ward, Chief Sales Offi cer, AI-Media
Consumer preferences are also changing, with audiences demanding personalised, interactive and accessible content across multiple devices. The upcoming European Accessibility Act (EAA) and the infl uence of global streaming platforms have heightened expectations for features like captions and subtitles, requiring companies to prioritise inclusivity and compliance with new regulations.
What are the biggest
challenges facing the media and entertainment industry? The media and entertainment industry is facing several signifi cant challenges as it transitions from traditional to digital platforms. This shift requires substantial investment in technology while established revenue streams are being disrupted by on-demand and ad-free content. Media companies must innovate to fi nd new monetisation strategies, such as targeted advertising and partnerships, all while managing tighter budgets.
How is your company helping its customers to address the challenges faced by the media and entertainment industry? AI-Media doesn’t just use AI as a buzzword; we’ve been actively applying artifi cial intelligence to provide real cost savings for our customers without compromising on quality. Our solutions are designed to be user-friendly and straightforward to implement, making them an ideal choice for broadcasters looking to incorporate captioning for the fi rst time or those seeking to replace expensive, outdated workfl ows. By leveraging AI, we offer cost-effective captioning
and subtitling services that help media and entertainment companies streamline their operations and reduce expenses. In addition to cost savings, our AI-driven solutions enhance accessibility and audience engagement by providing accurate and reliable captions and subtitles. This is particularly benefi cial for broadcasters that need to meet accessibility regulations or that want to expand their reach to a wider audience, including non-native speakers and those who are hard of hearing.
What are the main areas of focus for your company during IBC2024? During IBC2024, our main focus is on showcasing the advancements in our automatic captioning solution, LEXI. We are unveiling a new ultra-low latency version that enhances real-time captioning, along with an accuracy improvement update for more precise captions. We aim to support European customers navigating EAA regulations on captioning and
VIRTUAL INTERCOM KICKS OFF DRAFT SELECTION Clear-Com BY DAVID FOX
Clear-Com has successfully deployed its latest Gen-IC Virtual Intercom and SkyPort Virtual System Management Platform to help cover the 2024 American football draft. It facilitated seamless communication for 36 US users and 20 remote draft picks across the globe, including in Germany, Mexico, Nigeria, Ghana, the UK, Ireland, Australia and Spain. Dave Ragains, Broadcast Engineer, Show Machine, said: “Gen-IC was the correct tool for our events
because they tend to be pretty channel intensive; [there were] several users on the Draft using 24 channels. Gen-IC also offers a much faster connection time than LQ or even EHX architecture, so there was no holding your breath to see if a client was able to connect.” One key advantage is Gen-IC’s ability to offl oad complex IT tasks to the team at Clear-Com. “All I have to do is connect my LQs to SkyPort, then point them at the correct workspace. After that, I can focus on providing customer support and getting everyone talking,” added Ragains. The systems can integrate with
investing in new workfl ows. Our solutions help meet regulatory requirements while optimising effi ciency, making us an ideal partner for these customers. With the industry’s shift to video standards like SMPTE 2110, many existing subtitling workfl ows need an upgrade. Our solutions integrate with these standards, providing a modern approach to captioning.
Which trends or themes do you expect to emerge during IBC2024?
At IBC2024, we anticipate seeing a signifi cant trend towards the faster and increased adoption of AI into media and entertainment workfl ows. As the industry continues to evolve, companies are moving beyond the initial hype of AI and are now focusing on how to integrate this technology into real business cases effectively. This shift involves leveraging AI to enhance content production, automate routine tasks, and improve viewer experiences through personalised content and advanced analytics. 5.C33
Pick and mix: Gen-IC Virtual Intercom in use for 2024’s American football draft
existing hardware or function as standalone software, offering fl exibility and scalability, with minimal latency. Users can add
virtual clients as needed, to adapt to changing production requirements. 10.D29
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