#IBC2024 MATCHBOX LETS ST 2110 SYNC IN
Hitomi Broadcast BY DAVID FOX
MatchBox is now compatible with SMPTE ST 2110, allowing Hitomi’s lip sync and latency measurement tool to integrate into IP-based workfl ows. The IP interfacing options are also available on Hitomi’s IdentBox. Russell Johnson, Director, Hitomi Broadcast, said: “As our customers navigate the challenges of migrating to IP solutions, we are committed to providing them with the tools they need to ensure seamless lip sync and minimal latency. The integration of SMPTE
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Lip sync on IP: MatchBox has gained a SMPTE ST 2110 interface
ST 2110 compatibility into our MatchBox solution is a signifi cant step in supporting our customers’ evolving requirements.”
Existing MatchBox customers can update their hardware to support ST
2110 by adding the new interface to spare slots in their xFrame. The xFrame can accommodate up to four MatchBox modules, allowing both SDI and ST 2110 interfaces to co-exist within the same frame and
QUARTET OF DENSE MATRIX LEDS HIT THE SPOT Fiilex BY DAVID FOX
Four lights have been released by Fiilex: the G3 Color 90W ellipsoidal projector; Q3 Color 90W Fresnel; G6 Color 175W projector; and Q6 Color 175W Fresnel. All are full-colour units using Fiilex’s latest Dense Matrix LEDs, and are IP rated for outdoor use. David Morphy, Director of Fiilex distributor Cirro Lite (Europe), said: “Fiilex is the only company on the market that is a chip manufacturer, and its focus has
measure the latency differences between them. This enables a smooth transition to IP workfl ows while maintaining compatibility with existing SDI infrastructure. 10.A42
Morphy: ‘Colour consistency across the whole range’
been on the highest quality point source chips that offer full colour and very high-quality
whites throughout their dimming range, coupled with the ability to achieve full 100% dimming,
ROUNDING OUT CULTURAL ERRORS Spherex
BY ANNE MORRIS
AI-based video compliance and content analysis specialist Spherex is showcasing its newest product, SpherexAI, in Hall 5. According to Spherex, the platform offers comprehensive services for media, entertainment, advertising and social video, to ensure content adheres to global regulatory standards, is culturally relevant across markets and
optimises audience engagement and monetisation. SpherexAI also uses a patented
process that simultaneously analyses visual, audio and text data, allowing the AI to detect thousands of cultural nuances, interpret context accurately and classify scenes by territory and business objective. Teresa Phillips, CEO and Co-founder of Spherex, said: “SpherexAI predicts how content will be received in over 200 countries and territories. This
so it can fade out properly. As they make their own chips, they can also offer colour consistency across the whole range.” The Q3 and Q6 Fresnels boast crisp shadows and clean barndoor cuts, with a range of 15º to 45º (spot to fl ood). They have IPX5 ratings and fl exible mounting options for use in harsh and dynamic environments. The pair offer razor-sharp cuts with a 360º rotating barrel, producing a uniform and bright beam from either the 19° or 36° lens tubes without any colour fringing. 12.G60
SpherexAI aims to
ensure content sticks to local standards
unparalleled accuracy helps expand audience reach, boost
revenue and ensure brand safety.” 5.F78
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