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24


DEMOS AND DISCUSSIONS ON THE CONTENT EVERYWHERE STAGES


The free-to-attend programme continues on the Content Everywhere stages in Halls 5 and 14 today with sessions looking at the future of TV, content personalisation, user experience and more. Eran Yahalomi, CEO at G-Mana, will kick off the programme on Stage 1 in Hall 5 with ‘Navigating the Future of TV: Unleashing ad revenue with advanced SSAI technology’ at 10:15. This presentation will delve into optimisation via customised ad pre-fetch strategies and unveil new revenue streams through innovative SSAI ad overlays and sports-oriented solutions. This is followed by a panel looking at enhancing content discovery, personalisation and user experience with AI, moderated by Andreas Waltenspiel, Founder & Managing Director, Waltenspiel Management Consulting. He will be joined by Ajey Anand, CEO, Norigin Media; Shuki Eytan, General Manager Media & Telecom, Kaltura; and Tom Dvorak, Co-founder


and Chief Commercial Offi cer, XroadMedia, to explore how AI has the potential to revolutionise personalisation.


Other sessions on Stage 1 today include Romy Suarez-Heiss, Sales Manager, 2Coders Studio, sharing his insight into how to engage audiences; Teresa Phillips, CEO, Spherex, demonstrating SpherexAI; and Whale TV’s Jack Goa explaining ‘Why Independent TV Operating Systems Will Win in the TV OS Wars’.


Stage 2 in Hall 14, meanwhile, will see Roland Axelsson present an innovative workfl ow using the SRT protocol to enhance live video distribution; Pieter-Jan Speelmans, Co-founder & CTO, Theo Technologies, presenting a case study exploring the common challenges and pitfalls in React Native video playback; and Igalia outlining the changes that have been made to the graphics architecture of WPE during the past year.


Other demos include ioMoVo Corp’s Jay Hajeer explaining how the company’s AI technology


XroadMedia’s Tom Dvorak is taking part in a panel discussion looking at enhancing content discovery, personalisation and UX with AI


elevates media organisations to deliver captivating, tailored experiences in the digital era; and Gijs Develaar of media-


press.tv highlighting the benefi ts of adopting Open ID while sharing examples of successful implementations.


Sessions run from 10:15-13:30 today on Content Everywhere Stage 1 (5.A28) and from 10:15-12:30 on Stage 2 (14.C12). Sessions are free to attend. For full listings turn to page 31.


GET IN THE GAME AT THE IBC ESPORTS ZONE


Discover the latest innovations in esports in Hall 8


After proving a popular spot on the IBC2023 showfl oor, the esports Zone returns for 2024 and it’s once again powered by esports agency Unlocked.


Now a billion-dollar industry and with popularity among viewers and players continuing to grow, esports is a fascinating market opportunity and the dedicated, immersive zone in


Hall 8 is the place to fi nd out more. Visitors will be able to experience the latest innovations in esports production and delivery, learn from industry experts, explore


key trends and discover opportunities at the intersection of gaming and media.


The esports Zone is situated in Hall 8.


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