06
BT M&B AND MAGNIFI AMONG STAND DESIGN AWARDS WINNERS BY MICHAEL BURNS
There are many visually attractive, accessible and innovative stands at IBC2024, and the IBC Stand Design Awards celebrate the very best among them all. Yesterday the winners were announced across four categories. Each was presented with the coveted award by Dan Cherowbrier, Chair of the Jury for the Stand Design Awards, who said: “A wide congratulations to all this year’s winners in the Stand Design Awards. IBC2024 showed once again exhibitors across the board pushing the boundaries of innovation in stand design.” Best Large Stand was awarded to Omni Remotes (1.A81). The judges commented: “The space has different styles in different areas yet feels cohesive and is in line with the company’s different
offerings. The display is clean and well thought out, with freedom and time to browse.
Phoenix7 (1.C61) won the Best Medium Stand award for a living room style with the judges noting how it was “executed to a tee with stylistically correct sofas, cupboards, doors, wallpaper and even a dado rail. The fi re is actually a large TV showing the demo and the sofas around the fi re have been re-used for 10 years.” Best Small Stand was won by Magnifi (5.H52), an “immersive space, with unusually clear messaging on the advantages of AI”, according to the judges. “The stand features artifi cial grass and balls held in a net above the stand which creates positive tension. With a small stand, they’ve achieved as much, if not more, than they might have done with a larger space.” The Innovation Award was won by
A VISION FOR CONVERGENCE AWS
BY ANNE MORRIS
According to Samira Bakhtiar, General Manager of Media & Entertainment, Games and Sports at AWS, “convergence is the defi ning trend that’s going to shape the media industry in the coming years”, involving the coming together of different types of content mediums as well as the technologies that will make this a reality.
New generations of content consumers have “very different preferences on how they like to engage with content” while technologies such as cloud and AI are “helping to accelerate the ability for us to be able to merge different types of content”, Bakhtiar added. AWS itself made the “deliberate decision” last year to “converge our games organisation with our traditional media entertainment and our sports group”, she said. At IBC2024, the company has
BEST LARGE STAND: Omni Remotes – 1.A81 BEST MEDIUM STAND: Phoenix7 – 1.C61
BEST SMALL STAND: Magnifi – 5.H52
INNOVATION: BT M&B – OE.A24
BT Media and Broadcast, for a stand that was “warm and welcoming”. “A Scalextric model car track at the centre draws people in, at the heart of a demo that fl ows throughout the stand, each space attributed to each product. Being outside, there’s
cover from the rain if the weather turns,” noted the judges. “The judges award for innovation this year for the fi rst time goes to an outdoor stand, showcasing that good design leads across areas of the IBC Show,” said Cherowbrier.
SOFTRAIL GETS LIGHT LAUNCH
Shotoku Broadcast Systems BY DAVID FOX
SoftRail, a software-defi ned rail system that uses projected light to create a path for robotic camera systems, has been launched by Shotoku.
Bakhtiar: ‘Convergence is the defi ning trend that will shape the media industry’
incorporated its game developer services into its stand for the fi rst time and is also providing an interactive and immersive area. Feeding into this convergence drive, AWS is as usual playing host to a wide range of partners that are showcasing their products and services on its stand. Bakhtiar said 69 different offerings are being demonstrated by 45 companies.
5.C90,
14.AID6,
14.AID8
It combines the path-following capabilities of a physical rail system with the freedom of a free- roaming pedestal, which Shotoku claims will open up studio fl oor space to limitless software-defi ned paths while eliminating the restrictions of physical fl oor tracks on presenters, guests and other cameras. James Eddershaw, Managing Director, Shotoku UK, said: “Around 12 years ago, rail camera systems that were built ‘into’ the set began to appear in TV news studios. While these systems follow
every arc and contour of a set beautifully, they seriously hinder future production design fl exibility and new creativity. That’s why we have developed SoftRail.” The virtual tracks work with Shotoku’s TR-XT studio control system and operators use TR-XT’s enhanced StudioView mode to design a SoftRail. Once enabled, SmartPed behaves as if it is physically mounted on rails. An XY joystick moves the SmartPed left or right along the rail path allowing the operator to focus on the other axes and maintain perfect framing. 12.F47
Shotoku’s new SoftRail can create any path – even crossover loops
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