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#IBC2024


29 James Cranfi eld,


Global VP of Sales and Partnerships, Cinedeck


At IBC2023, we highlighted our commitment to providing customers with fl exible purchasing options for our ingest products and developing tools like ConneX to help them deliver productions faster and within budget. Over the past 12 months, we have observed a signifi cant rise in production rentals, enabling production companies to bid on larger projects more effectively.


How is your company helping its customers to address the challenges faced by the media and entertainment industry?


What are the main areas of focus for your company during IBC2024?


Our primary focus for IBC2024 is demonstrating the evolution


of ConneX and its integration with our ingest products to offer a comprehensive end-to-end workfl ow. Additionally, we will be introducing ConneX-Hub within frame.io.


What are your priorities for the next 12 months? To continue enhancing ConneX to improve our customer experience and to offi cially launch ConneX-Hub.


What sets your company apart as a technology leader? We distinguish ourselves by listening to our customers and continuously developing tools


to enhance workfl ow effi ciency. We recognise that each customer’s ingest workfl ow is unique, so we maintain a large development team dedicated to providing custom solutions tailored to individual needs.


Which trends or themes do you expect to emerge during IBC2024?


AI is a major topic at IBC this year. We are actively integrating AI into our solution workfl ows, and we anticipate that many other companies will be focusing on similar advancements. 5.B12


GOING OTT ON AGGREGATION 3 Screen Solutions BY ANNE MORRIS


“deep pre-integrations” of partners.


New capabilities in the 3Ready product platform allow operators to launch personalised digital entertainment user experiences (UX) across all devices, including in-vehicle infotainment screens. According to 3SS, 3Ready Aggregate enables carmakers and service operators to onboard and provide content- centric discovery, including third- party content, with metadata. 3SS claims the new function enables the rapid integration of third-party content, deep links and metadata, and provides


The aim is to enable operators to deliver global and local OTT partner content and provide APIs for “super- aggregator experiences” on STB and multiscreen apps. 3SS say it can thus enable all-in “entertainment hubs” for users beyond TV and VOD, with key features including universal watchlist, continue watching, detail pages and search. OTT partners can benefi t from dedicated spaces or ‘worlds,’ with placement features to drive signups and service engagement, adds 3SS. 4.C02, 4.C04, 4.C06


AUTOMATED ACCESS TO LTO


Media Portal allows users to browse, preview and download selected LTO content XenData BY KEVIN EMMOTT 3Ready can deliver personalised content services across all user devices


Media Portal from XenData is a software subscription package designed for its LTO and public cloud archive service. With a simple interface to browse archived fi les, preview videos and images, and download selected content, it’s available for systems with robotic LTO libraries and external LTO drives. When video and image fi les are written to the system, previews are created and stored on the archive’s managed disk volume. Authorised users can then view the previews, select the fi les that


they need and download them via the portal. XenData LTO archives manage an unlimited number of externalised tape cartridges. Media Portal provides previews of all the video and image content stored ‘on the shelf’, together with the cartridge barcode information which tells the user which LTO cartridges should be imported back into the library to be able to access the required content.


It runs on a physical or virtual


Windows machine and includes a gateway to the cloud, including AWS S3, Azure Blob storage and Wasabi object storage. 6.A24


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