18 TODAY’S SHOW HIGHLIGHTS: SKILLS, TALENT AND DIVERSITY, MEDIA INNOVATION, AND AI IN VIDEO
Ajey Anand, CEO, Norigin Media
09:30-13:00 IBC Talent Programme Showcase Theatre: Hall 8 The inaugural IBC Talent Programme takes over the Showcase Theatre today with a series of dedicated sessions focused on empowering professionals and addressing key skills needs within the industry. It kicks off with a networking breakfast from 09:30- 10:15, sponsored by Beamr, which is open to all. Sessions then explore the key areas of mentoring, diversity and careers in media tech. Expect discussion around best practices for promoting the industry to the next generation, strategies to enhance engagement across all levels, and an exploration of what industry leaders should and can do to build and promote standards to achieve a more diverse workplace.
10:00-10:30
Shaping NextGen Video Processing and Consumption with AI AI Tech Stage: Hall 14 The accelerated growth in video consumption across OTT platforms, sports, gaming, short-form videos and user-generated content has put signifi cant stress on the core functional blocks of video workfl ow – generation, distribution and consumption. Hence, service providers fi nd it imperative to explore methods to optimise bandwidth usage, improve video quality and support multiple simultaneous connections. Murali Babu Muthukrishnan, Vice President, Ittiam Systems, will introduce the company’s AI- powered content adaptive encoding solution, ThinKode, which promises to do just that. He wil also discuss the company’s Device Lab Analytics framework, which hosts a range
Jan De Cock, Director, Codec Development, Synamedia
of mobile devices for analysing playback characteristics of client devices.
10:45-11:30
Panel: Enhancing content discovery, personalisation and user experience with AI
Content Everywhere Stage 1: Hall 5 In a highly competitive market, video providers need to deliver an excellent user experience to customers who increasingly expect personalised services. However, when service providers extend the personalised experience beyond their own platforms, real- time personalisation can become expensive, and there’s a risk of damaging the brand. In this panel, Ajey Anand, CEO, Norigin Media; Shuki Eytan, General Manager Media & Telecom, Kaltura; and Tom Dvorak, Co-founder and Chief Commercial Offi cer, XroadMedia, will share their insights into how AI has the potential to revolutionise personalisation.
10:45-11:45
Accelerator Session: AI Media Innovation Labs Innovation Stage: Hall 3 In another IBC fi rst, the 2024 IBC Accelerators Programme features three very special challenges under an umbrella theme of ‘AI Media Innovation Labs’. An all-star cast of Champions and Participants will be exploring a series of specifi c AI concepts in various production scenarios within this exciting, fast-moving and disruptive area of media and technology. ErinRose Widner, Global Head of Business Strategy, Emerging and Creative Technologies | Media & Entertainment Verizon Business Group, Verizon Business; John Canning, Director of Developer Relations –
Ronald Peters, Senior Product Manager, Irdeto
Creators, AMD; O’Jay Medina, Data Engineer & AI Innovation Lead, Zwart; and Roberto Iacoviello, Lead Research Engineer | AI Video Compression & Virtual Production, RAI, are presenting their fi ndings today.
11:30-12:00 AI at Swiss Radio and Television AI Tech Stage: Hall 14 Swiss Radio and Television (SRF) is actively integrating AI solutions to enhance operational effi ciency and better target its audience. The implementation of AI is a strategic initiative aimed at achieving signifi cant effi ciency gains across various departments. Florian Notter, Product Manager AI, Swiss Radio and Television, will explain how the broadcaster is leveraging a range of AI services and projects in the areas of speech-to-text, AI platforms, recommendation systems and genAI use cases, as well as discuss AI governance.
12:00-16:00
SCTE – The opportunities and limitations for AI in video Room E102
Four insightful technical lectures will delve into the dynamic realm of artifi cial intelligence in the video/media industry. Discover how AI is revolutionising content creation, editing and distribution, and fi nd out what we can learn about the potential it holds for transforming the way we interact with video and media. Bart Vanderostyne, Regional Sales Director, Robovision; Jan De Cock, Director, Codec Development, Synamedia; Ronald Peters, Senior Product Manager, Irdeto; and Stijn Verrept, Co-founder & CTO, Nobi Smart Lights, take to the stage.
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