#IBC2024
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Keith Warburton, CEO, Symply
requires innovative solutions that streamline operations, reduce costs and enhance productivity while all striving to be net zero and promote being green.
What are the biggest
challenges facing the media and entertainment industry? The media and entertainment industry in the UK and EMEA faces significant challenges, from budget constraints, reduced revenue and staff shortages to the fallout from recent writers’ and actors’ strikes, data governance, ransomware, security, data leaks and the potential downsides of AI. Additionally, the industry must continuously adapt to rapidly evolving technologies, which can be both costly and resource intensive. Addressing these issues
How is your company helping its customers to address the challenges faced by the media and entertainment industry? At Symply, we help our customers overcome these challenges with our innovative technology solutions. Our Ethernet-enabled LTO appliances eliminate the need for traditional servers, reducing infrastructure costs and enhancing flexibility. Our Aura appliances optimise data management workflows while reducing cloud expenditure, and our Transporter devices ensure high-speed, secure data transfers. Additionally, our hybrid cloud environments provide scalable, secure and cost-effective data management solutions.
What do you think are the main drivers in your market sector? The main drivers in the media
sector include the demand for high-quality content, advancements in digital technologies and the need for efficient data management. Today’s norm of high-resolution formats like 4K and 8K increases the demand for robust flexible storage solutions. AI and machine learning are essential for intelligent content creation, auto content awareness and personalised user experiences. Symply’s broad solutions, meet these requirements by enhancing efficiency, reducing costs and supporting premium content production with a cost model that can be offset over five years.
What are your priorities for the next 12 months? Symply’s priorities in the coming year include educating users about the benefits of LTO technology for backup, archiving and long-term preservation of content. We aim to help our customers save money and increase efficiency by creating hybrid cloud environments that
combine the scalability and accessibility of the cloud with the security and cost-efficiency of on-premise storage. Many use this ‘hybrid cloud’ as a buzzword, but we deliver solid feature-rich solutions. These efforts will further automate and optimise media workflows, enabling our users to produce high-quality content more efficiently and economically.
What sets your company apart as a technology leader? Well, great question and a great final one to answer. It’s no longer enough just to be an expert or specialist, it’s about the whole picture. Symply distinguishes itself as a technology leader through our commitment to dedication, innovation, a longevity of industry expertise that delivers customer- centric solutions. This customer- first approach, combined with our technical prowess, positions Symply as a trusted partner and leader in the industry. Don’t believe us... come see us. 7.C23
TWENTY YEARS OF BROADCAST MONITORING ON DISPLAY Bridge Technologies BY KIRSTY HAZLEWOOD
Celebrating its 20th birthday – and 20th consecutive year attending IBC – Bridge Technologies has brought a wide range of advancements to its VB120, VB220 and VB330 contribution and distribution probes, as well as its VB440 production probe. One new addition is the Canvas interface. The customisable workspace allows users to add and group any number of readouts, graphs and scopes, video previews and audio tools to suit their own workflow. The StreamOverview feature is a single page addition to the VB330,
providing first- and second-line engineers at-a-glance insight into the performance of a single channel. This complements the existing deep-dive analytics of the probe, providing an alternative ‘quick access’ overview which adapts according to whether the stream in question is RF, IPTV multicast or OTT/ABR, and allows engineers to assess and troubleshoot problems as they occur.
RF-specific support is also on display in upgrades to the VB258 and VB278, along with Bridge’s micro-bitrate analytics for IP-based distribution.
In the field of production, the VB440 sees a move to its Mk4 iteration, boasting two 200Gb interfaces, as well as improved
The Canvas interface offers fully customisable workspace for users
processing and memory. Simen Frostad, Chairman, Bridge
Technologies, said: “We saw the potential of IP in broadcast two decades ago and we continue to push the boundaries of how that technology can best be leveraged. At the same time, we recognise that
broadcasters are still working with legacy components or progressing into hybrid systems, which are just as much in need of intuitive monitoring, and we continue to make advances in how that can be effectively achieved.” 1.A71
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