#IBC2024
LIBERATING FOCUSED TVAAS DEVELOPMENT FOR TOMORROW’S MARKETS
Bert Schulzki, Chief Product and Technology Offi cer, and Aaron Dey, Principal Product Manager, Zattoo
In today’s fi ercely competitive streaming landscape, the race to innovate and captivate audiences has never been more intense. Highly effective development teams, including engineers, designers and product managers are the backbone of this endeavour. They enable companies to not only meet but exceed customer expectations, creating successful streaming services that withstand global competition and rapidly develop innovative technologies that remain vital for business success. At the heart of this creation process are
cross-functional development teams. When fully empowered, these teams can translate user needs into exceptional experiences. Yet, they face numerous challenges that can hinder their effectiveness. One of the biggest challenges is mastering the complexity and rapid pace of technological evolution. Deciding which technologies to incorporate, what to build, and what to buy for long-term viability is crucial. Achieving a clear separation of concerns through a fl exible, modular, maintainable and scalable architecture is essential.
“Integrating TVaaS solutions can deliver signifi cant effi ciency gains and cost-savings, which can be reinvested in new product development and growth”
One effective solution that can bring
signifi cant benefi ts is to incorporate TV-as-a-Service (TVaaS) API solutions. These solutions abstract and simplify complexity, leveraging partners and vendors with in-depth expertise and track records. They must be fi t for purpose, with streams available with very low latency, high reliability, high concurrency and high quality delivered at a cost-effective price. Such performance characteristics ultimately affect end-user satisfaction and are crucial to getting it right from the start and ensuring long-term business viability. By freeing teams from the burdens of building, operating and scaling the streaming infrastructure, they can focus on what truly differentiates the service: creating captivating end-user experiences that drive
TRIO UNLEASHES GRAPHICS TO GO Vizrt BY DAVID FOX
The out-of-the-box 3D graphics production system Viz Trio Go enables broadcast-grade graphics (including virtual sets) for any size production. It combines compact hardware with the full scope of the Viz Trio control application for broadcast graphics and Viz Engine, Vizrt’s graphics platform, to enable total graphics production via NDI workfl ows.
outstanding business results. Integrating TVaaS solutions can deliver signifi cant effi ciency gains and cost-savings, which can be reinvested in new product development and growth. A renewed focus on empowering
cross-functional teams can be the game-changer for your teams when creating the next generation of streaming services. Bringing together and building on the diverse perspectives of engineers, designers, product managers, business development and customer success will ensure their contributions can have the most signifi cant impact. In our two decades of experience, we’ve found that quickly identifying and addressing hurdles allows ideas to be tested in real-world conditions. A shortened feedback loop from customers enables continuous improvements to be delivered at a fast pace. Our latest product launch of Steam API within B2B streaming services, tools and our platform at IBC2024 is the direct result of this insight and dedication. 5.A92
79 OPINION
Viz Trio Go is designed with smaller production hubs in mind, so local and regional stations or OB van operations have access to high-level graphics at an affordable price.
Ionut Pogacean, Senior Product Manager, Vizrt, said: “Historically, smaller or more regional broadcasters operate with limited budgets and limited resources. We realise the challenges these stations are facing, including that to remain competitive in today’s current landscape, they must deliver
Get going: Graphics produced using Viz Trio Go
content that is visually engaging, similar to the bigger broadcasters.” Viz Trio Go comes with free customisable graphics packages, modelled after leading sports and news broadcasters. These can
be modifi ed using Viz Artist. The system is designed to be easy to use, but Viz University has also created a free course for Viz Trio Go users. 10.A41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
