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D2C VIDEO MONETISATION ON THE AGENDA FOR EVERGENT
Evergent arrives at the IBC2024 Showcase Theatre on the back of an extensive period of research into the future of the media & entertainment (M&E) landscape – some of the results of which the customer management and monetisation solutions provider plans to share with attendees in two far-reaching sessions today. Vijay Sajja, Founder & CEO of Evergent
Technologies, says: “We have been gathering insights about the future of the M&E landscape through our work with MVPDs, direct-to- consumer video services, other digital platforms and our ecosystem partners. We wanted to share this perspective with a broader audience of industry experts and professionals. This inspired us to bring some of our key partners and industry thought leaders to join us at this year’s Showcase Theatre.” Today’s fi rst session, which will commence at 12:00, will focus on the essential elements of successful business model transformation for direct-to-consumer video services, with speakers from Paramount and Google Cloud set to join Evergent on stage. The discussion will cover topics such as the role of hybrid monetisation strategies, cloud transformation, and the disruptive potential of generative AI. The second session will explore the pitfalls to be avoided when deploying a new TV platform. The discussion will draw on decades of insight from leading industry CXOs, with panellists from companies including MediaKind joining Evergent.
Invited to consider the aspects that make the Showcase Theatre conducive to useful coverage and discussion of critical technology topics and developments, Sajja responds that it provides “a dynamic environment that fosters meaningful discussions on critical technology topics and developments. Its interactive format encourages dialogue between industry experts, enabling the exchange of innovative ideas and best practices. The variety of sessions, ranging from keynotes to panel discussions, ensures a comprehensive
Sajja: ‘Today’s subscriber journey is often hindered by an overwhelming abundance of choices’
exploration of emerging trends and challenges in the media and entertainment industry. This setting facilitates networking opportunities and collaborations, driving impactful conversations that can shape the future of the industry.”
“AI offers a solution for D2C service providers by utilising parameters such as location and behavioural data to predict the most effective combination of product, promotion and payment method”
In addition to its involvement with the Showcase Theatre, Evergent is taking part in a session on Content Everywhere Stage 2 in Hall 14 on Sunday at 14:30. This will see Evergent and Google Cloud presenting a live demo of the latest generative AI and AI-powered use cases designed to streamline subscriber acquisition and onboarding. “Today’s subscriber journey is often hindered by an overwhelming abundance of choices – from selecting the right product or bundle to identifying the best promotion and choosing
ENJOY FREE TRAVEL TO AND FROM IBC
IBC is once again partnering with transport operator GVB to give attendees a free transport pass they can use throughout the show. Valid from 13-16 September inclusive, the pass allows travel on Amsterdam’s tram and metro network. This includes
the Amsterdam Noord/Zuid metro line which takes just eight minutes to get from Europaplein station directly outside the RAI to Central Station. To collect your pass, head to one of the IBC information points and have your attendee badge with you.
the most convenient payment method,” says Sajja. “AI offers a solution for D2C service providers by utilising parameters such as location, device characteristics and behavioural data to predict the most effective combination of product, promotion and payment method. This approach aims to enhance subscriber acquisition outcomes.”
Meanwhile, many years after Evergent fi rst visited the IBC Show, it continues to be an important date in the annual calendar – in a multitude of ways. “Our company has been attending IBC for over a decade,” confi rms Sajja. “For Evergent, IBC is a melting pot of ideas and future possibilities, fuelled by a network of ecosystem partners, clients and industry friends whom we are grateful to have. Our teams always leave IBC with stories, conversations, deepened relationships and new friendships that help us continue to create a bigger impact for our clients and the industry as a whole.”
Evergent is hosting sessions on the Showcase Theatre in Hall 8 between 12:00 and 15:30 today. These sessions are free to attend. For full listings turn to page 39.
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