14 SIGHTS SET ON AUTHENTICATION
The continuing evolution of broadcast industry skills requirements and AI will also be among the priority topics for SMPTE at IBC, as SMPTE President Renard Jenkins tells David Davies
As co-owner of the IBC Show, the Society of Motion Picture and Television Engineers (SMPTE) has always taken a leading role in the exploration and discussion of important industry topics at successive events. IBC2024 is no exception, with SMPTE’s President, Renard Jenkins, and Executive Director, David Grindle, set to address subjects including adoption of the IP ST 2110 standards, the impact of AI on broadcast and media, and on-going challenges related to technical skills here in Amsterdam. The organisation is coordinating several
presentations and panel discussions as part of the free-to-attend IBC2024 Partner Programme, with sessions taking place in Rooms E102 and E105. IP-based media technology – including ST 2110 – will again be part of SMPTE’s content. “We want to look at how people are using 2110 as we move towards a more IP-focused environment,” he says. “So we have been looking through a lot of use cases and fi nding out what people have learned to date, because I think that kind of insight from the early adopters can really bring on confi dence among the [next group of end-users]. There will also be several sessions on emerging technologies.” Perhaps inevitably given its current
prominence in debate across broadcast and beyond, AI is among those emerging technologies under the spotlight. “Everything is an AI discussion at the moment,” agrees Grindle. “There has been a lot of conversation around hypothetical use cases, so I think what’s really exciting now is to look at some of the actual implemented applications, such as those we’re seeing come through the IBC Accelerator Programme. As well as the technology side, I am also keen to see how the ethics conversation develops; like anything else AI is a tool, and the appropriate use of that tool to protect other people’s intellectual property is important.”
EMERGING TECHNOLOGIES Jenkins adds: “There are a lot of ‘soft deployments’ happening within the space of AI and broadcast right now that we have our fi nger on, so we are working with some of our vendor members to understand when they are planning on launching them. [But our main emphasis] is on the education of our members so that they can remain relevant within the industry because AI does represent
a foundational change as to how we design, what we’re utilising, and how integrated this is within our individual processes.”
“We do want to look at the entire space of content creation and how [authentication] can be done responsibly, ethically and in a secure manner”
In a critical election year for so many countries
around the world, it seems entirely logical that the authentication of audio and video content will come under scrutiny, too. “We want to look at the entire space of content creation and how [authentication] can be done responsibly, ethically and in a secure manner,” notes Jenkins. Throughout IBC2024 – including during Monday’s Talent Day in the Showcase Theatre – SMPTE is also continuing to explore issues connected with training and how organisations can ensure they have the necessary talent to meet future requirements. With AI expected to bring increased automation to different facets of production and distribution, it’s a challenge
SMPTE President Renard Jenkins
that is destined to become even more complex in the coming years. “Technology moves at such a speed and SMPTE tries to fi ll that gap through our training and educational programmes, always paying attention to those areas of need within the industry,” says Jenkins, who notes that the rise of AI will mean that, for instance, “data scientists become very, very important. Now they are part of the production pipeline and the media supply chain. And that’s just one example of a job that is going to be extremely relevant in how we operate in this new paradigm.” Ultimately, he concludes, it’s a constant priority for SMPTE “as a 107-year-old society to think about how we reach our industry, and then continue to support it through the development of new talent”.
Renard Jenkins is President of SMPTE, one of IBC’s owners.
Visit SMPTE throughout the show at the Owner Pavilion in Hall 8.
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