24 KEEP PACE WITH ACCELERATING INNOVATION
As the media, entertainment and technology industry continues to innovate at an incredible rate, keeping up with change, understanding the impact it can have on your business and using this insight to identify future opportunities can be a challenge. Fortunately, the IBC content programme is on hand to guide delegates through the rapidly evolving M&E landscape, highlighting the technologies set to have the biggest impact on workfl ows and business models, the innovation that is already taking place, and looking ahead to what’s next.
For those wanting to gain an overview of where we are and what the future opportunities may be, the IBC Conference Opening Session today sees the IABM’s Head of Knowledge Chris Evans and CTO Stan Moote share data-driven market intelligence around technology adoption and business trends. They will be joined on stage by Renard Jenkins, President and CEO, I2A2 Technologies, Studios & Labs, and
Explore the biggest trends and technologies impacting the sector
Carlos Octavio, Head of Corporate Strategy and Architecture, Globo, to discuss the standout fi ndings from the data and take a deep dive into how AI innovation can be managed effi ciently across media organisations Another Conference session not to miss today is ‘Where next? Innovating broadcast operating business models’ at 14:00. Here, Kerry Ball, Chief Commercial & Strategy Offi cer, BritBox International; Vanda Rapti, EVP, Viaplay Select & Content Distribution, Viaplay Group; Manish Karla, Chief Business Offi cer, Zee5; and David Salmon, EVP and Managing Director, International, Tubi, will explore new opportunities
in content creation.
For those looking to explore the AI opportunity in more detail, tomorrow’s Conference Keynote, ‘At the Intersection of AI and Creativity: Why the future lies in human-machine collaboration’, is a must. Andy Hood, VP Emerging Technologies at WPP, will be delving into AI’s impact on content creation and creativity and looking at the opportunities it is enabling. Elsewhere across the show fl oor today, Eric Chen, Product Director of Media Service Global Market, Huawei Cloud, will be sharing innovation and best practice in live streaming on Content Everywhere Stage 2, while panels on the AI Tech Stage will be discussing the
BIGGER AND BETTER: IBC CONTENT EVERYWHERE EXPANDS INTO NEW HALL
Now situated in Hall 14, as well as its usual Hall 5 home, the expanded IBC Content Everywhere area once again hosts two stages, one in each hall. Each features a free-to- attend programme including a whole host of panel
discussions, demonstrations and presentations designed to help visitors quickly get up-to-speed on the hottest topics and latest developments relevant to the delivery and consumption of content over the internet. Artifi cial intelligence is, inevitably,
a recurring theme throughout the programme. Panellists will share their experience of AI, machine learning and generative AI use cases across the value chain. Business models and the emergence of new monetisation
options, the progress of FAST, developments in advertising technologies and the challenge presented by the fragmented device environment will also be explored.
Highlights today include Cédric Monnier, CEO, OKAST; James Ward, Chief Sales Offi cer, Ai-Media; and Michael Sid, Chief Strategy Offi cer, Whip Media, exploring content strategies for FAST in Europe, and Christof Haslauer, CEO and Founder, NativeWaves; Ed Abis, CEO, Dizplai; and Oliver Lietz, CEO, nanocosmos, looking at how to engage audiences with new formats and experiences on Stage 1 in Hall 5.
In Hall 14, Ron Paans, CEO, Eosos, and Venugopal Iyengar, COO, Digital, Planetcast Media
Services, will be streamlining content
management processes, before David Wilkinson, CEO, Reuters Imagen;
latest developments in content tracing and provenance, and dubbing, among other areas. The exciting future of mobile TV will be explored in Room E102 tomorrow, with a two-part session assessing the potential of 5G Broadcast technology in transforming media consumption. Speakers include Diego Gibellino, Senior Program Manager, Telecom Italia; Jordi Gimenez, Head of Technology, 5G MAG; Peter Siebert, IEEE/BTS; and Thomas Stockhammer, Senior Director Technical Standards, Qualcomm Germany.
This is followed by a session entitled ‘The Transformative Impact of AI on the Media Industry’, which sees Chaitanya Chinchlikar, Vice President, Whistling Woods International, delve into the latest advancements in AI and exploring how they are reshaping content creation, distribution and consumption.
To view the full IBC2024 content programme turn to page 39.
Content Everywhere is now in Hall 14 as well as Hall 5
Meghna Krishna, Group Chief Revenue Offi cer, Magnifi ; and Ramki Sankaranarayanan, Founder and Global CEO, Prime Focus Technologies, discuss new AI/ML production use cases. In addition, this year’s
programme sees exhibitors from Accedo to Zattoo via Comcast, EVS, Huawei, LTN and Microsoft, putting forward 115 speakers who will participate in 17 panel discussions and 58 demos across
the four days of the show. To help visitors make the most of their time at IBC, wherever possible, the shorter product demonstrations, presentations and case studies will be scheduled around a panel on a related topic.
Sessions run from 11:15-17:45 today on Content Everywhere Stage 1 (5.A28) and Stage 2 (14.C12). Sessions are free to attend. For full listings turn to page 39.
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