#IBC2024
67 OPINION
SEARCHING FOR ANSWERS
André Kamps, CEO, Elements
Since the last IBC, our industry has faced some challenges: the prolonged writers’ and actors’ guild strikes impacted fi lm and TV production in the United States and international markets. Globally, production is down 20% from before the strikes. In addition, European governments and legislative bodies worldwide now grapple with how labour, copyright of artistic content, data privacy and legitimacy will be guided through the proliferation of machine learning and AI applications. Against this backdrop, Elements has been helping customers achieve their business goals by focusing on these key fundamental requirements:
Content storage. We provide solutions across many topologies and workfl ows, with rule sets for on-premise, cloud and disaster recovery sites and keeping databases in sync and distributed across locations. We also see that providing secure remote working for staff remains a key business driver for our customers and prospects globally.
Content and data security. In recent months, we’ve all witnessed how signifi cant
outages in global technology systems have devastatingly impacted businesses and where some cloud-only dependencies have created massive stoppages to production workfl ows.
“Having content that is
searchable, customisable and has relevant metadata enables profi table workfl ows”
Strategically, Elements helps customers alleviate those problems by integrating with widely adopted security solutions such as Active Directory, SSO, SAML and 2FA. We have also provided security tools that enable customers to design server-side security rules and policies more granularly than typical enterprise-wide offerings.
Metadata interoperability. The adage that content is king is accurate; however, having content that is searchable, customisable and has relevant metadata enables profi table workfl ows for our customers in media and entertainment.
The amount of digital content media companies have to store and manage across
FIND THE MOMENT IN NO TIME WITH AI LAYER Strada
time it takes to fi nd each ‘moment’.
BY ANNE MORRIS
At IBC2023, Hollywood entrepreneurs Michael and Peter Cioni announced their search platform startup, Strada, with little more than a slide deck. Since then, the Strada team has created an AI-search layer that it says virtually eliminates the
The technology is designed to enable creative teams to collaborate in the cloud and search by locations, objects, words and emotions instead of relying on technical searches such as fi lename or scene and take.
multiple technical and creative teams and applications has exploded. For successful media workfl ows, the key to effi ciency is metadata interoperability.
With media assets, metadata is attributed to content in a variety of methods: • Automatically during capture or fi le creation. • Manually augmented through the production post-production stages • Artifi cially through machine learning and AI.
Elements has been providing innovative methods of integrating external searchable and customisable metadata into solutions that our customers invest in. Customers want secure access to their content and require faceted search capabilities across a myriad of metadata handles to fi nd what they are looking for quickly. In recent months, we have seen an uptick
in fi lm and television production projects worldwide. Solid growth is also occurring in the corporate media and sports video sectors, creating opportunities for new technology investments in the coming year. 7.B25
The AI-search layer allows searches by locations, objects, words and emotions
Strada also connects directly into non-linear editors so collaborators in cutting rooms can take full advantage of the most advanced metadata searching available. Strada says it has experienced tremendous growth in the past 12 months and invites visitors to view its technology in Hall 5. 5.F17
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