#IBC2024
69 OPINION THE FUTURE OF
BROADCASTING LIES IN SOFTWARE INNOVATION
James Gilbert, VP Sales & Marketing, Rohde & Schwarz Media
As the media landscape evolves rapidly, the role of technology in broadcasting has never been more critical. At IBC2024, Rohde & Schwarz Media is not just showcasing products but presenting a bold vision for the future of broadcasting – rooted in software innovation, security and operational effi ciency. The shift from hardware-centric solutions to software-defi ned environments is not merely a trend; it’s essential. Broadcasters face immense pressure to deliver content quickly, reliably and across multiple platforms, with security and standards compliance key. Our media portfolio is not only robust, but also agile and future-proof – meeting modern media demands. A key element of our strategy and commitment is the ability to deploy solutions like R&S Prismon, Gallium and StreamMaster in diverse environments, whether as on-premise appliances, within a private data centre, in the public cloud, or
as a hybrid. This fl exibility, particularly the hybrid bridge between private and public clouds, appeals to public broadcasters, who seek to balance cloud benefi ts with the fi nancial advantage of on-premise infrastructure for 24/7 workloads. This hybrid approach has provided ongoing, considerable success, especially among European public broadcasters.
“The shift from hardware-centric solutions to software-defi ned environments is not merely a trend; it’s essential”
But the appeal of Rohde & Schwarz
Media’s solutions extends beyond public broadcasters. Service providers and commercial broadcasters also fi nd signifi cant value in functionalities tailored to their needs, such as managing commercial minutage, a critical component
for maximising revenue. As an example, Gallium’s ability to track legal limits on advertising minutes provides the compliance tools essential for commercial operations. Today, it’s no longer suffi cient to view tools such as playout automation or multiviewer monitoring in isolation. The real value emerges from how these tools interact, share data and contribute to a seamless operational workfl ow. This integration ensures solutions not only meet current customer needs but are also adaptable to future challenges. Our presence at IBC2024 is about more than showcasing technology; it’s about leading the conversation on the future of broadcasting. Our focus is software-defi ned, secure and highly-confi gurable solutions, ready to help broadcasters navigate the complexities of the modern media landscape with confi dence and clarity. 7.B21
GAME ON FOR REAL-TIME VIRTUAL PRODUCTION Zero Density BY KEVIN EMMOTT
The new EVO II render engine has been purpose-built for game engine-based real-time rendering, compositing and video input/output for virtual production. Zero Density says EVO II was
re-engineered from the ground up to deliver the rendering power for the Reality5 real-time virtual production platform. The company selected the Nvidia RTX 4090 graphics card and the AMD Ryzen 9 7950X3D processor, designed its own power distribution platform
EVO II combines the robustness of professional servers with the agility of a gaming engine
and integrated an effi cient cooling system to meet the demands of modern VP environments. Where industry-standard components fell short, Zero Density says it developed better alternatives
in-house, from new PCBs, power cabling and cooling, to a custom- tuned version of Windows 10 and high-end 3D printed components. The company says that the ability to combine the specifi cations of
gaming hardware with operational features such as redundant power supplies and rackmount capabilities in one package, makes EVO II an industry fi rst. 7.B01
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