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TODAY’S SHOW HIGHLIGHTS: AI, ML, THE FUTURE OF TECH AND FAST CONTENT STRATEGIES
11:00-11:20
Can AI be Regulated? What public policy can(‘t) do to address AI risks AI Tech Stage: Hall 14 Over the past year, the regulation of AI has been a hot political topic in Europe and around the world. Politicians and regulators have attempted to come up with responses to the new risks created by the rapid development of AI, from surveillance to AI’s impact on the media and on democracy. Some markets like the EU have developed a dedicated rulebook for AI, while others have taken a more cautious approach. But certain issues such as the proliferation of AI-powered disinformation seem to be testing the limits of what the law can accomplish. Francois Lavoir, Senior EU Policy Advisor, EBU, will be exploring all this and more.
11:15-12:45 Building the Future of Tech IBC Conference: Conference Room 1 Delegate Pass Holders This session will bring together three broadcasters to offer insights on how their approach to tech innovation and development is impacted by commercial, operating and strategic considerations. Grace Boswood, Technology Director, Channel 4, will ask how you build an effective tech stack and keep innovating when technology moves at such a pace. Cristina Gomila, MD, Content Technology & Innovation, Sky, will then explore how to build a new platform and lean into emerging technology to personalise and surface the right content to the right user at the right time. Finally, Sinead Greenaway, Director Broadcast and End User Technology, BBC, will delve into the cutting-edge tools and platforms used by the broadcaster.
12:45-13:30
Content Strategies for FAST in Europe Content Everywhere Stage 1: Hall 5 Why has FAST been less successful in Europe compared with the US so far? Can it increase its share of the continent’s media market? Cédric Monnier, CEO of OKAST, the white- label OTT platform that runs 70 premium FAST channels and is a founding partner of the FAST4EU Consortium, will provide an update on FAST in Europe and ask how personalisation, optimised monetisation and AI could drive consumption. As the streaming landscape shifts towards a data-driven, viewer-centric
Damien Viel, Chief Digital & Marketing Offi cer, Banijay Entertainment
Marketing Manager, Media, Brightcove; and Ruben Senor Megias, Chief Sales Offi cer, Agile Content, will explore strategies for TV and video platforms. Andrew Livingston, Director Technology EMEA, Sony Pictures Entertainment; David Orman, Chief Executive Offi cer, Greenfi
sh.io; Geerart Bourlon, Vice President Global Content Protection Legal, ACE (Alliance for Creativity and Entertainment); Tami Hoffman, Director of News Distribution and Commercial Innovation, ITN; and Terri Davies, President, Trusted Partner Network, will then debate what the future of content security looks like. In the fi nal session, Rich Welsh, SVP Innovation, Deluxe, offers a six-month update on the IET Media TN’s series of presentations earlier in 2024 looking at practical real-world applications of AI/ML in media, focused on what is really being done.
16:00-16:45 Cristina Gomila, MD, Content Technology & Innovation, Sky David Wilkinson, CEO, Reuters Imagen
approach, Michael Sid, Chief Strategy Offi cer, Whip Media, will provide perspective on how sentiment and viewing intent data is reshaping content strategy and transforming how content is developed, licensed, programmed and distributed. James Ward, Chief Sales Offi cer, Ai-Media, will then share insights on multilingual localisation and the future of captioning and EAA accessibility regulation in the European market and the potential role for AI.
14:00-16:45 IET Media Presents the John Logie Baird Sessions at IBC2024 Room E102 IET Media will present three sessions as part of its John Logie Baird lecture series today. First up, Jakob Huhn, Director of Sales TVP, Zattoo; Roberta Cambio, Senior Product
Content for Everywhere: New AI/ML production use cases Content Everywhere Stage 2: Hall 14 Hear from expert practitioners about how artifi cial intelligence and machine learning are being deployed to automate media management tasks such as metadata creation, content repurposing and personalised content delivery. David Wilkinson, CEO, Reuters Imagen; Meghna Krishna, Group Chief Revenue Offi ce, Magnifi ; and Ramki Sankaranarayanan, Founder and Global CEO, Prime Focus Technologies, will share insights into market trends and requirements, enabling technologies, consumer behaviours, and business models. Find out where AI and ML is already in use and where it may be used in future.
16:30-16:50 AI vs Creativity – Who dares wins… IBC Conference: Conference Room 1 Delegate Pass Holders Huge gains can be made through digital transformation and the implementation of AI across the content industry, but how can producer distributors capitalise on innovation without threatening the creativity they were built on. In this session Damien Viel, Chief Digital & Marketing Offi cer, Banijay Entertainment, will explore how the likes of Banijay are leaning on the value potential of AI at scale, while safeguarding the art of storymaking globally.
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