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MEDIAKIND TO EXPLORE THE ROLE OF PAY-TV PARTNERSHIPS
The importance of cultivating and maintaining strong partnerships involving content services and technology partners has always been a strong recurring theme of Showcase Theatre sessions. But it’s surely ramped up a gear in the highly competitive and technically complex era of streaming, hence the inclusion of a panel discussion entitled ‘Innovation by Strategic Partnership in the Pay-TV Domain’, which will take place today at 14.45. Coordinating the session is MediaKind, which provides end-to-end and individual solutions to meet the needs of D2C, broadcast, live streaming, pay-TV and new media platforms.
Ashish Patel is MediaKind’s President of Operator Platforms and will be speaking about the company’s rich history of building partnerships with operators throughout the video and entertainment business. “We have a platform that provides the foundational capability for a lot of operators in the business, and we also leverage partner technology to provide the best value to our customers,” he says. “So the general theme of the conversation will be that when we bring technical partners to the table, we are able to enhance the combined value that MediaKind and our technology partners bring for our customers – a ‘one plus one equals three’ theme, you could say.” Specifi c partnerships likely to be discussed include an ongoing collaboration with customer management and monetisation solutions provider Evergent to supply a “superior self-service experience” for subscribers using their fl exible revenue and customer lifecycle management solution – thereby supporting the acceleration of time-to-market for D2C services from content publishers and pay-TV operators who wish to incorporate streaming pay-TV. “It’s a really good example of an integrated solution as it allows us to give our customers a one-stop shop-type experience in deploying pay-TV services for their subscribers,” says Patel. “So when an operator wants to deploy promotions, offers or packages for their pay-TV subscriptions for various types of content, the media-fi rst platform allows our operator customers to be able to do that seamlessly without having to buy two different solutions from two different vendors.” As well as “continuing to enhance the years of technology expertise and technical progress
Ashish Patel, President of Operator Platforms, MediaKind
“The general theme of the conversation will be that when we bring technical partners to the table, we are able to enhance the combined value that MediaKind and our technology partners bring for our customers – a ‘one plus one equals three’ theme, you could say”
that we bring to our customers”, MediaKind has also recently made a decisive move with regards to AI. “We took a stance in terms of integrating AI capabilities on the platform rather than saying we’re providing a native AI experience versus enabling the platform to integrate with what our customers may want to bring in context to AI solutions,” he adds. “We’re giving them the capability and fl exibility to use and plug in AI tools on and into a video experience, which is all part of enhancing our solutions in the marketplace for our customers.”
MediaKind is also exhibiting on the IBC
showfl oor (1.D71) and taking part in an Innovation Theatre session about “harnessing AI workfl ows for live video primarily, and that’s [in relation] to our
MK.IO cloud video platform”, says Christopher Wilson, MediaKind’s Head of Marketing. “It’s important to stress that we don’t build AI models and we are not an AI company, but the perspective we can bring is that most of the work you have to do to process video with AI is not actually AI work. It’s all the pieces you have to construct around the outside, such as the dashboards, the way you’re going to process the data, and the actual output you want from all that. A lot of what we’re going to be talking about is our experience in working with customers to fi nd fast ways to enable utilising and plugging into different AI models.”
MediaKind is hosting sessions on the Showcase Theatre in Hall 8 between 14:45 and 15:30 today. These sessions are free to attend. For full listings turn to page 39.
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