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NAVIGATE THE NEW MEDIA LANDSCAPE AT THE IBC CONFERENCE As the media and entertainment industry continues to be challenged by unprecedented technological advancements, shifting consumer preferences and rapid evolution across content creation and distribution, the IBC Conference is on hand to help delegates navigate this new landscape. The Conference, which runs for the fi rst three days of IBC2024 in the Auditorium Complex, will tackle some of the biggest issues facing the industry, starting today at 09:30 when the IABM’s Head of Knowledge, Chris Evans, and CTO, Stan Moote, share the latest data-driven market intelligence from the IABM’s MediaTech industry tracker.
This is followed by ‘Building the Future of Tech’, a 90-minute session featuring Grace Boswood, Technology Director, Channel 4; Cristina Gomila, MD, Content Technology & Innovation, Sky; and Sinead Greenaway, Director Broadcast and End User Technology, BBC. They will share how their approaches to tech innovation and development
is impacted by commercial, operating and strategic considerations, before coming together for what is sure to be a fascinating panel discussion. Also today, Jonathan Thompson, CEO, Everyone TV, will offer his insights gained from working with Everyone TV’s shareholders – the BBC, ITV, Channel 4 and Channel 5 – to launch Freely in the UK earlier this year. This is followed by ‘Where Next? Innovating broadcast operating business models’, looking at where and how broadcasters and media players can innovate as new opportunities in content delivery enable the disruption of established linear business models in broadcast and pay-TV. Kerry Ball, Chief Commercial & Strategy Offi cer, BritBox International; Vanda Rapti, EVP, Viaplay Select & Content Distribution, Viaplay Group; Manish Karla, Chief Business Offi cer, Zee5; and David Salmon, EVP and Managing Director, International, Tubi, will be leading the debate. A fi reside chat with Chem
AWS AND NVIDIA INNOVATION VILLAGE DEBUTS IN HALL 14
Assayag, Senior VP Home Services Innovation, Orange, will then explore how to make business models work to capture the customer in an increasingly crowded and competitive marketplace, before the fi nal session of the day ‘MovieLabs 2030 – A Step Closer to the Vision’ (see page 29 for more). Today’s sessions end with ‘AI vs
Creativity – Who dares wins…’ featuring Damien Viel, Chief Digital & Marketing Offi cer, Banijay
Channel 4’s Grace Boswood will be ‘Building the Future of Tech’
Entertainment. Media veteran Mohit Rajhans will speak to Viel about how the likes of Banijay Entertainment are leaning on the value potential of AI at scale, while safeguarding the art of storymaking globally.
The IBC Conference takes place in the Auditorium Complex from 09:30-17:30 today. Delegate passes can be purchased at
show.ibc.org/ registration-conference.
FIND THE WINNING COMBINATION IN THE ESPORTS ZONE
Hall 8 once again plays host to the IBC esports Zone, powered by Unlocked, an immersive space dedicated to presenting the latest innovations in esports production and delivery. The programme this year spans all four days of the show with a different focus each day. Sessions today delve into the critical
Services and solutions utilising genAI are on show in the Innovation Village
IBC is collaborating with AWS to bring the AWS and Nvidia Innovation Village to the show. Located in the newly opened Hall 14, the village is hosting AWS Partners and their innovations utilising generative AI and AI services and solutions on AWS. AWS partners including MASV, Delta
tre, Stripe, Veritone, Ateliere, Red Space, Kaltura and Arc XP/ Washington Post are showcasing the very latest in AI and generative AI capabilities across the M&E landscape. Stop by to engage with the companies that are leading the charge in transforming media and entertainment.
role of audio in gaming and esports. Featuring companies like AceZone and Glensound, sessions will explore how audio innovations specifi cally designed for esports can enhance both gameplay and viewer experience. Other topics to be explored include content creation, and data and monetisation.
Tap into the esports opportunity in Hall 8
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